Integration of AR technology into today's enterprise the here and now. Frontier technologies including IoT, AI, Robotics, AR/VR form a mesh that weaves within the Digital Framework in enterprises. Financial services, health care, telecommunications, public utilities, education, automotive and other verticals are making major moves to use frontier technologies to better serve customers and unlock greater return on investments. How does AR fit into this mesh? What new approaches need to be taken to build rapid customer centric use cases using relevant contextual data to address the highly specific industry requirements, challenges and opportunities.