Over 24 years exploring the relationship between users and their surroundings, Alan’s been creating experience environments for clients and projects of every scale around the world. In his role at Gensler he explores the opportunities found at the fringes of the design practice, searching for the edges of the play space of each design opportunity. As Augmented Reality, Virtual Reality, and digital media have become a more significant part of the engagement and development of “place”, he’s focused his work on exploring the interplay between content and context. Developing the tools for creating stories in places with special attention to the value those stories help communicate within the experience environment.