Ana Serrano is the Chief Digital Officer of the CFC and Founder of CFC Media Lab, the world-renowned institute for interactive storytelling created in 1997. Serrano is driving the digital transformation of the CFC into a unique blend of talent, product and company accelerator and creative production house. Most recently, she launched Canada's first digital entertainment accelerator IDEABOOST and serves as its Managing Director. To date, Serrano has directed the development of over 130 digital media projects, mentored over 70 start-ups, and produced some of Canada’s seminal works in interactive media. Such projects include tthe most recent award-winning Webby-Honouree Body/Mind/Change, starring David Cronenberg, an interactive narrative experience that generates a physical 3D printed object, and its VR extension Body/Mind/Change Redux, She has received numerous awards from the digital media, film, and theatre industries in both Canada and the U.S., including a Digital Media Trailblazing Award in 2015 from the Academy of Canadian Cinema & Television