As President of Viveport at HTC Vive, Rikard manages the global Viveport VR app store business. Prior to HTC Vive, Rikard successfully built up several international businesses in Video on Demand, YouTube MCNs and eSports, as the CEO for MTGx and Chief Digital Officer at Modern Times Group. At Google, he was Global Marketing Director of Mobile and Social Advertising and prior to this ran marketing for all Google's products in Europe. He co-founded Scandinavia Online (AOL of Nordics) and was the CEO of Xlent Strategy Consulting. An astronaut with Virgin Galactic, Rikard is also the founder of Women in Tech (WIT) and Women in VR (WIVR) in Europe.