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David Marimon
CEO and co-founder
Catchoom
Bio
David Marimon is the CEO and Co-founder of Catchoom, a private VC-funded company and the first spin-off of Telefónica R&D. Incorporated in 2011, Catchoom is an image recognition and augmented reality platform that has provided 420+ million interactions to date. The company licenses its  software On premise and through SaaS. Catchoom's flagship product is CraftAR — the "toolbox" with web-based content management and creation, and consumption with its mobile SDKs. David is the former Project Manager of Mobile Augmented Reality and Contextual Services at Telefónica R&D. He has a Ph.D. in Computer Vision and Augmented Reality from EPFL, Switzerland. David has been asked to speak at leading industry events including CES 2014 and Mobile World Congress 2011, 2013 and 2014, and at Augmented Reality Meetups in New York and Barcelona. Cited by Gartner, Markets&Markets, eMarketer, Wired and TheNextWeb. He's got more than 13 years of hands-on experience in Augmented Reality under his belt.
Sessions
  • Augmented Reality: the Next Big Shift in Retail Experiences
    02:00 PM - 02:15 PM Jun 1
    In 2017, companies are expected to spend more than $1.0 billion on AR/VR solutions to facilitate retail and ecommerce. By 2020, Retail is expected to become the top industry for AR/VR spending. Unlike some sectors where AR seems forced and gimmicky, in Retail this shift is driven by consumer demand. Mobile is already influencing almost 1/3 of all in-stores sales made. 82% of shoppers say they consult their phones on products they are about to purchase in a store. 68% say they spend more time at a retailer's store if they can shop with AR, and two-thirds would like to be able to scan products to see reviews and recommendations. Why? Because these people want to make faster and smarter decisions when shopping. Augmented Reality can be used in retailers' mobile apps to cater to these needs. Discover how and why Augmented Reality and Image Recognition tech will shape the future of retail sales and why you should consider integrating them into your mobile experiences.
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