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Marc Spraragen
CTO
Augmented Expeditions
Bio
Marc Spraragen received his Ph.D. in Computer Science (Artificial Intelligence) from the USC Viterbi School of Engineering in 2013. The native of upstate New York majored in English at Harvard and has a master’s degree in Anglo-Irish literature from Trinity College in Dublin. His dissertation at USC entailed developing and evaluating computational cognitive systems, specifically to model the effects of emotion on decision-making. Marc has worked extensively on video game design and engineering, incorporating AI character scripting, puzzle development, and augmented reality. AR efforts contributed to include Google/Niantic's global game Ingress, the live puzzle-hunt application ClueKeeper, and USC/Intel's world building project Leviathan. As an adjunct lecturer at USC's Computer Science department in Spring 2014, Marc created and taught a class on puzzle game development. In 2014-2015, he held an adjunct assistant research professorship at USC in the Aeronautical Engineering department, researching links between complex systems engineering and narrative structure.
Sessions
  • Techniques for Managing AR-Enhanced Tourism Challenges
    10:45 AM - 11:00 AM May 31
    Techniques for Managing AR-Enhanced Tourism Challenges AR is poised to provide a huge advantage for travelers and tourists, but it has many challenges to overcome before it is truly street-ready. AR tourism developers need to account for the wide variety and capabilites of smart devices in use, advances in device technology like depth-sensing cameras, and more, in order to reliably present engaging experiences for the widest range of travelers. The pipeline for such high-end AR apps is time-consuming and multifaceted, especially when photorealistic assets are required for historical accuracy and veracity. New and improved functions are always in demand, such as mixed visual/conversational interfaces, attentive characters with AI-assisted navigation, interactive maps, and engaging narrative and gameplay. Developers of outdoor AR experiences face additional challenges including marker recognition in varying weather and lighting, and precise geolocation over large areas. For the user, this set of needs translates into rapid battery consumption, and outdoor experiences do not necessarily offer convenient recharging.
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