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J Marshall Pittman
CTO
Augmented Traveler
Bio
J. Marshall Pittman is Co-founder and CTO of Augmented Traveler. He specializes in character rigging and animation pipelines, focusing on AR and VR. He has contributed work to Emblematic Group, IStation, Reel FX Creative Studios, JCPenney, Liquid Pictures, and others. He taught at Valencia Community College, Full Sail, and University of Texas at Dallas before joining the full-time faculty at Collin College as a Professor of Communication Design in AR/VR, Game Art and Animation. He was involved in ACM Conference (ACM97 & ACM1) and SIGGRAPH Conference (SIGkids, Digital Bayou, Electric Garden) production for emerging technologies venues, was SIGkids Chair in 2010, was technical director of CG Con, and is a co-founder of the annual Industry Giants conference and A Bunch of Short Guys in Dallas, Texas. He is a Certified Unity Developer, has a degree in Graphic Design Technology, and his daughter Ruby is attending NYU Tanden School of Engineering.
Sessions
  • Techniques for Managing AR-Enhanced Tourism Challenges
    10:45 AM - 11:00 AM May 31
    Techniques for Managing AR-Enhanced Tourism Challenges AR is poised to provide a huge advantage for travelers and tourists, but it has many challenges to overcome before it is truly street-ready. AR tourism developers need to account for the wide variety and capabilites of smart devices in use, advances in device technology like depth-sensing cameras, and more, in order to reliably present engaging experiences for the widest range of travelers. The pipeline for such high-end AR apps is time-consuming and multifaceted, especially when photorealistic assets are required for historical accuracy and veracity. New and improved functions are always in demand, such as mixed visual/conversational interfaces, attentive characters with AI-assisted navigation, interactive maps, and engaging narrative and gameplay. Developers of outdoor AR experiences face additional challenges including marker recognition in varying weather and lighting, and precise geolocation over large areas. For the user, this set of needs translates into rapid battery consumption, and outdoor experiences do not necessarily offer convenient recharging.
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