Ran joined eyeSight bringing retail and new product launch experience gained during his 4-year tenure with Amazon and Groupon. As eyeSight’s VP Consumer Business Ran is dedicated to developing eyeSight’s retail brick & mortar and ecommerce strategy, in-store experience and post purchase experience for eyeSight’s consumer products. Before joining eyeSight Ran led the launch of Amazon’s Wearable Technology Category. Ran gained deep knowledge and understanding of the retail business in consumer electronics. Ran holds an LL. B and BA from Interdisciplinary Center Herzeliya and an MBA from Booth School of Business at the University of Chicago.