Philip Lelyveld runs the Virtual Reality / Augmented Reality Initiative at the Entertainment Technology Center (ETC); a think tank within the USC School of Cinematic Arts. His VR/AR Initiative studies and works to influence the creative, technical, and business issues that will shape this new, emerging art form. His ETC events are designed to bring hands-on professionals together to share ideas and build community. Phil also consults on emerging opportunities and product strategies with Virtuosity (http://virtuosityvr.com) a consulting firm formed with Lawnmower Man director Brett Leonard and Digital Domain founder Scott Ross. Mr. Lelyveld keynoted the 2016 Singularity University Global Summit, the 2016 AES Int’l Conference on Audio for VR and AR, and produced the afternoon VR program at NAB 2016.