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Allan Cook
Director
Deloitte Consulting
Bio
Allan leads Enterprise Model Design for Media and Entertainment and has over 25 years of experience in the M+E and Technology industries. Prior to Deloitte, Allan was a member of Technicolor’s Senior Leadership team as General Manager of Media & Digital Services. Also while at Technicolor, he was the Head of Market Strategy and Operations, the SVP for Innovation and Engagement and led Technicolor’s global relationship with Paramount Studios, Viacom and DreamWorks Animation.
Sessions
  • How Do I Sell a “First” VR/AR Project to My Company?
    12:00 PM - 12:15 PM Jun 1
    A Deloitte leader in Digital Reality will discuss best practices on how to develop an initial project or proof of concept in the field of Digital Reality (VR/MR/AR). The session will look at how to identify an appropriate use cases, articulate value, develop a return on investment, select partners, and set internal expectations. Several citations and case studies will be used to highlight the “do’s” and “don’ts,” from initial ideation through developing a working proposal to kicking off an engagement.
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