Markus started his first tech company, a game server rental, when he was 17 and sold it when he was 20. While earning his masters degree in business and IT at the Technical University of Vienna, his company did various projects in the field of database systems, web portals and other innovative IT fields. 2008 he drifted into gaming, also seeing the potential of AR. Since 2010, his team, meanwhile 10 people, is working on a world leading system to create AR and VR applications.