This session will highlight the elements all businesses need to consider to ensure Augmented and Virtual Reality is adopted and implemented to add true measurable benefit to the business. Areas covered will include: 1.How to successfully launch projects to generate advocacy internally 2. Develop a robust content and technology framework to increase efficiency and allow deployment of experiences across a multitude of platforms 3. Create data tracking and analytics tools to interface with enterprise software systems 4. Build metrics and reports to secure Senior Management buy in 5. How to articulate and identify new revenue opportunities via AR/VR.