Simon is a co-founder of Zappar, and the company’s Research Director. Simon graduated with a Masters in Engineering from the University of Cambridge in 2007. He went on to complete a PhD, also at the Engineering Department in Cambridge, entitled “Fast Object Localisation for Mobile Augmented Reality Applications”. Simon’s research focused on the development of fast algorithms for locating known objects in live camera frames from smartphone devices. Further updates to the approach were published at the British Machine Vision Conference, 2009. The conference organizers selected this paper as one of six to be extended for inclusion in a special edition of the International Journal of Computer Vision, published in 2011. Simon helped start Zappar in 2011 and has led the development of Zappar’s proprietary and patented Zapcode system along with continued R&D into new areas including large scale tracking solutions for MR through the successfully funded Kickstarter project - ZapBox.