ROAR is a platform and a mobile app. ROAR Augmented Reality is a self-service platform where everyone can create AR experiences and add own AR content such as video, images, information and action buttons. The platform drives consumer engagement in store, via printed media and online. ROAR Udviser is a mobile app that brings augmented reality into everyday life. Currently, Udviser supports three use cases enabling users to scan Packaged foods, Movie posters and Dollar bills and get valuable information on the fly. Designed for non-technical users, Udviser provides shoppers and movie lovers interactive experiences and allows to make a well-informed decision displaying, inter alia, product information, customer reviews, nearest stores, cheapest prices, coupons, video commercials, trailers etc.