Immersive Augmented Reality won’t reach consumer market unless it is several times more useful than current mobile platforms. This is not only about hardware, we need to find completely new use cases that are more practical than a model of the Solar system or shopping for furniture. Developers and artists need much more than a few libraries to rapidly experiment with this new medium. Phantom is a hardware independent platform that runs on state of the art AR headsets as well as low-end HMDs utilizing mobile phones. It cuts down development time of a typical AR project by 90% and introduces some new design principles. We put together a solid foundation that includes user interface, motion tracking, asset and app distribution, multiplayer, environmental mapping and several computer vision and machine learning tools to boost your projects. All this is instantly available as a starting point for a new generation of AR applications. Phantom connects users across various different hardware platforms and allows experienced programmers to build rich and sophisticated apps, as well as common users to design interactive AR environments. Instead of creating isolated room-scale experiences, we are building a vast and persistent digital world over the physical one. The future is now, come and see what this is about.