There is a continued trend towards mobile digital experiences. Consumers are seeking increasingly immersive experiences and ways to connect with brands that are experiential, interactive, engaging and fun. With this backdrop - the advent of AR presents unique opportunities for agencies and brands to engage their communities in ways that were not available before. With hardware devices getting closer to market / mass market - what are ways that brands can position themselves to take advantage of this opportunity. What are ways digital agencies can service the needs of brands especially millennials. This talk will discuss the potential for AR to disrupt the digital marketing space.