Max Cecchini is Vice President, Digital Innovation at Luxottica, a leading global eyewear company with in-house brands including Ray-Ban, Oakley and Persol and licensed brands including Burberry, Chanel, D&G, Michael Kors, Tiffany and Versace. He is responsible for driving new initiatives with disruptive potential for the Group, in the fields of customer engagement, intelligent eyewear, mobile eyecare. Prior to joining Luxottica in 2013, Max was a Project Leader with The Boston Consulting Group in Milan. Before that, he worked as a Technical Product Manager at Yahoo! Europe in London and as a Consultant with PA Consulting Group in London. Max holds an MEng in Electrical Engineering from Imperial College, London and an MBA from SDA Bocconi, Milan.