
Bio
Max Cecchini is Vice President, Digital Innovation at Luxottica, a leading global eyewear company with in-house brands including Ray-Ban, Oakley and Persol and licensed brands including Burberry, Chanel, D&G, Michael Kors, Tiffany and Versace. He is responsible for driving new initiatives with disruptive potential for the Group, in the fields of customer engagement, intelligent eyewear, mobile eyecare. Prior to joining Luxottica in 2013, Max was a Project Leader with The Boston Consulting Group in Milan. Before that, he worked as a Technical Product Manager at Yahoo! Europe in London and as a Consultant with PA Consulting Group in London. Max holds an MEng in Electrical Engineering from Imperial College, London and an MBA from SDA Bocconi, Milan.
Sessions
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AR in the Eyewear Industry: A Practical Application12:10 PM - 12:30 PM Jun 1Glasses are widely regarded as the ultimate enabler for Augmented Reality. But AR in relation to eyewear is not about smartglasses alone – it is also about aiding the customer in visualizing, discovering and shopping for glasses. The talk will present Luxottica’s proprietary Virtual Try On technology, how it is being used to improve customer experience today and support shoppers in their purchasing decisions, and give a taste for how the company is planning to leverage it further in the future.