Yair has been in the technology business with focus on Digital Signal Processors and SoCs for 20 years. Currently serves as Director of Segment Marketing, covering Bizdev, OEMs and partner relationships in the areas of audio, voice, deep learning and computer vision. Prior to that served as various roles in product marketing and field applications since 2005. Mr. Siegel has worked with CEVA / Licensing Division of DSP Group since 1997 serving in various R&D engineering and managing position within the Software Development Tools department. Mr. Siegel holds a BSc degree in Computer Science and Economics from the Hebrew University in Jerusalem as well as a MBA and a MA in Economics from Tel-Aviv University.