AWE USA 2017 - the world's largest AR & VR event

David Francis

Head of APAC

Zappar

Bio

David Francis has been client-facing in the AR industry since 2011. He has worked with some of the world's leading AR companies and first spoke at AWE in 2014. Since then, David has conceived and produced AR and VR for many global brands, across multiple verticals, including Target, Toyota, Nestle, 3M, Konica Minolta and Toys R Us. David now represents Zappar in Asia Pacific, one of the fastest growing regions for AR/VR, is a co-founder of Virtual Method and is a keynote speaker for AR/VR throughout Australia and Asia.

Sessions

In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
12:15 PM - 12:30 PM Jun 1

This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.

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