Rob is the original evangelist for mixed reality (AR & VR) using open web standards. He has been an invited expert with the W3C, the Khronos group and the ISO. He has been involved in AR & VR research and development for the last 12 years. Rob believes the creation of immersive experiences should be democratized and not just available to those with large budgets and a team of developers. He lead the team that launched the world’s first AR Content Creation platform in 2009 (buildAR). Now, Rob is the CEO & co-founder of the https://awe.media platform which gives people the power to make 360° photos & videos truly interactive. It makes it easy to add 3D models, animations, event driven information and actions to your creations without any coding required. It enables you to both create and view VR & AR content using your web browser on any device. All without any app store downloads, installs or updates. And that's just the start....