Virtual reality has been making substantial in roads in the gaming and
entertainment industries, changing the way we consume content and advancing
the way we experience it. While that’s exciting, another area with
incredible potential for VR is in business. The current market is
predominantly driven by media and entertainment, but by 2020, commercial
applications will exponentially increase with media and entertainment
accounting only for around 11 percent of VR/AR applications and usage. From
the way we sell products, like cars and homes, to how we train our
workforce, the opportunity for VR to advance business and transform
industries is tremendous. This session will look at the future of business
with VR and how we can expect industries, as well as the everyday habits of
consumers, to change. We’ll discuss how businesses and commercial designers
can get started now with VR development and deployment in preparation for
the future of their industries. We’ll provide real world examples of how VR
is being used in industries like automotive, energy and healthcare, as well
as best practices and lessons learned. It’s an exciting time with VR and the
opportunities for adoption beyond gaming and entertainment are endless.