Dr Boris Pokric has been involved in computer vision for over 20 years now participating in many projects where novel approaches and methods have been devised and developed. In 2006, he formed a company DunavNET where a number of innovative products in the area of IoT and AR have been conceived. He and the co-founders expanded the team and made a company profitable. Since 2012, he has been focusing on AR and VR technologies combined with Artificial Intelligence and Machine Learning. A spin-off company ARVRtech has been created in order to focus on these activities and innovative products and services in this domain.