Augmented Reality needed expensive and exclusive hardware until Pokemon proved that a simple smartphone could do the trick for a number of applications. Brands are now expecting their ad campaigns to be more interactive and engaging than before. Agencies are struggling to assemble all the technologies required to offer a compelling experience. In partnership with RYOT Studio and Verizon Labs, we developed technologies that are allowing AR to be built and deployed in just a few steps. Bringing a billboard or a magazine to life with a video, a casual game or an e-commerce experience is getting a lot of momentum with consumers.