Steven will discuss the beginnings of AR at Walmart. He will show Proof of Concepts and Demos being built from the beginning to today and the use cases they go along with.. // Augmented Reality has been in frequent use for promotional and advertisement purposes, mostly aiming at creating a Wow-effect for short-term impact. These one-time promotions have been a great basis to pave the way for a new generation of AR-powered services, generating a real, sustainable value for different target groups. Martin (Wikitude) and Steven (Walmart) are highlighting the key success-factors of a successful AR-powered service in Retail and demonstrating in real-life use-cases how end-customers as well as retail personnel can benefit through innovative use of Augmented Reality.