Lorraine Bardeen leads Strategy, Engineering Production, and Commercial and Media Partnerships for Microsoft HoloLens and several Windows apps and services. She and her team deliver applications and services for Windows customers and craft groundbreaking experiences for Microsoft HoloLens. This work spans across audiences and includes a rich content portfolio that inspires creativity and innovation in the new medium that is Mixed Reality. Bardeen also helps set the long-term strategic roadmap for Microsoft HoloLens and Mixed Reality as well as Windows apps and experiences across devices, both created by Microsoft and by partners across industries. Previously, Bardeen led the Microsoft IoT (Internet of Things) Business Group for Europe, Middle East, and Africa, during which time she drove business strategy, partnerships, marketing, and distribution channels. Lorraine started her career in corporate and real estate finance and consulting at PricewaterhouseCoopers in NYC after graduating from Cornell University.