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Jan Pflueger
Coordination, Augmented & Virtual Reality, Center of Competence AR & VR, Audi AG
Audi
Bio
Jan leads coordination for Audi's Center of Competence in AR and VR, based in Ingolstadt, Germany. He has been with Audi for 5 years and has spent his career creating software for industrial design.
Sessions
  • Clashing Worlds - Virtual Technologies Meet Automotive Development
    11:30 AM - 11:45 AM Jun 1
    Requirements for mobility are in great flux. In order to meet new requirements, like innovative mobility concepts, the currently lengthy development process of vehicles has to be rethought. Vehicle engineering is increasingly turning into software development. This leads to new tasks, methods, and responsibilities, which need dynamic input from creative people. The Volkswagen Group uses technologies such as virtual and augmented reality to meet the ever-increasing demands on innovation. The trend is moving away from real prototypes to virtual models and making important product decisions virtually. Methods from the game industry provide an opportunity to speed up this process even further and experience vehicles more realistically. In this talk an overview of the broad field of automotive engineering is given and it shows how the process is influenced by the trend of digitalization.
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