Coffee Sponsored by Microsoft

Jim Heppelmann, CEO of PTC, and Professor Michael Porter of the Harvard Business School, collaborated on a multi-year research project to define the impact of Augmented Reality (AR) in the enterprise. Their previous research, published in two Harvard Business Review articles, defines how the IoT transforms competition and companies. Today, IoT and digital transformation initiatives multiply the volume and variety of data, but the means by which humans interact with this data has not kept pace. This visionary and research driven keynote by Jim Heppelmann explains how AR is enabling humans, across every function in the enterprise, to make better decisions faster.

Major Announcements from Leading AR+VR Companies

Through a partnership with the AREA and the DMDII a set of global Enterprise Augmented Reality standard requirements have been created. Find out about why and how these requirements were created and how you can access and influence them. A "must attend session" for people interested in the Enterprise ecosystem.

This talk will present ABI Research's view on the reality continuum, the Augmented and Mixed Reality market, new and existing device form factors and where these devices lie in the continuum, and how position in the continuum dictates use cases. Clarity surrounding the Augmented Reality market is limited, especially when segmenting device form factors and use cases. The reality continuum previously established is again in the spotlight, with a growing number of devices falling somewhere in that continuum.

The talk presents the main features of the latest version of the ARMedia SDK with a focus on the 3D object tracking capabilities from a developer's perspective. The whole process involved in the creation of 3D trackable data will be discussed using both CAD-based and photogrammetry-based approaches, showing the strengths and weaknesses of each with reference to real-world use-cases. Finally, the new multiple-objects tracking feature will be demonstrated with reference to a car-tracking scenario.

Expo Hall Open from 10am - 5pm

How secure are wearable AR devices? What new invisible routes will malicious actors take to dodge defenses and infect your network? How should your IT team address emerging AR systems? This presentation reviews findings from the seminal study on cyber security for mobile, wearable enterprise AR solutions. The study team helps companies understand what's under the hood of these unique and powerful devices, categorizes potential risks, and identifies effective mitigation postures. A security framework & device testing protocol is presented, and a "Rosetta Stone" common language is introduced for rapidly - and securely - injecting this valuable technology into your enterprise environment.

Augmented reality and Virtual Reality are becoming new platforms. As the largest and fast-growing e-commerce company in China, JD.COM has been putting much effort on AR/VR technologies to push the user experience for e-commerce to a new level. I will discuss about how the AR/VR technology developing in JD.COM will be helping the consumer experience in the new media era. Demonstration of the current work will also be shown.

Virtual Reality (VR) and Augmented Reality (AR) have been evolving significantly in every aspect since their births. What would be the ultimate experiences that VR and AR have to offer? When could we get there, in 5 years or 50 years? What enabling technologies are still missing or yet to be developed? In this session, VR/AR industry pioneers will share their insights and predictions.

cognitiveVR has thrown out the playbook on analytics, and rebuilt their technology from the ground up to appropriately address 3D experiences, those which are empowered by VR/AR/MR. This session will explore the capabilities enabled by these new devices, how to extract qualitative and quantitative metrics, visualize data, and garner valuable insights.

Imagine being able to repaint the whole room around you into the world of your imagination. Your room turns into a castle - your walls now turn to stone, your door looks like an iron gate that suddenly swings open and a knight in shining armor marches in to warn you about an upcoming battle you must both fight. By incorporating your physical world, this virtual world now feels solid. A new sense of immersion comes from this "feeling of touch". The fantastical now feels real. This talk will show how current inside-out 3D sensor technology, Artificial intelligence, along with techniques in responsive virtual experience design are used together to create these new spatially-aware, immersive and interactive experiences that can happen anywhere and at anytime. I will also show an example of new technology, Smart Scenery, that can generate this new kind of experience in any arbitrary place. The attendees will see how experiences that they've only dreamt of can, in fact, happen now.

Emmy nominated TV personality Jason Silva, host of National Geographic's Brain Games and new series ORIGINS, will dive deep into disruptive technologies, exponential change, the co evolution of humans and technology, and finally the mind-warping power of Virtual and Augmented reality technologies to suffuse the world with AWE.

As one part of our long-term strategy we aim to provide augmented reality hands-free solutions to support our industry clients. Use cases such as assembly training or efficiency and quality improving support at the manufacturing line are in our focus. Given the current hardware challenges to support augmented reality hands-free industry solutions, we currently have a stronger focus on data-conversion, didactical concepts and interaction designs. Therefore, we would like to present our current VR Assembly Training project as it offers a lot of overlaps to core challenges for future AR solutions. The key topics we will present are about automated and semi-automated data-conversion from CAD to Unity. The didactical and interactive challenges to foster training success. And last but not least a real-time user tracking and KPI reporting.

Techniques for Managing AR-Enhanced Tourism Challenges AR is poised to provide a huge advantage for travelers and tourists, but it has many challenges to overcome before it is truly street-ready. AR tourism developers need to account for the wide variety and capabilites of smart devices in use, advances in device technology like depth-sensing cameras, and more, in order to reliably present engaging experiences for the widest range of travelers. The pipeline for such high-end AR apps is time-consuming and multifaceted, especially when photorealistic assets are required for historical accuracy and veracity. New and improved functions are always in demand, such as mixed visual/conversational interfaces, attentive characters with AI-assisted navigation, interactive maps, and engaging narrative and gameplay. Developers of outdoor AR experiences face additional challenges including marker recognition in varying weather and lighting, and precise geolocation over large areas. For the user, this set of needs translates into rapid battery consumption, and outdoor experiences do not necessarily offer convenient recharging.

Chatbots: the democratization of AI, beyond Alexa. How will Chatbots give us all superpowers? 2016 was the year of Virtual Assistants, with over 300M invested in Chatbots alone. Messaging apps surpassed social networks in terms of daily users. Microsoft went as far as to say that the operating system of the future isn't Windows but "Conversation as a platform". Chat bots and virtual assistants have become omnipresent in our interaction with brands and soon will be an extension of our humanity. From bots that help us drive, to manage our finances or even our love lives, these bots will become increasingly an extension of our selves. The democratization of AI has begun, as platforms are enabling users to build their own bots without coding. How are investors, artists and innovators looking at this new trend? Where are the greatest opportunities? How should AI startups go about looking for funding? How are these new bots changing our realities? This panel will consist of investors in frontier tech who are expanding their portfolio to include AI/chatbot related tech, a founder (s) of some one of the most disruptive chatbot companies and an artist/futurist using AI and virtual assistants as a medium. Some key questions will be: - how will AR and bots collide in terms of content creation? - Virtual Assistant and chat bots: traction in past 4 months. - how are virtual assistant going to change our lives? - how will care bots help us care for the elderly and teach the young? - how will AI and chat bots affect how we view death and memories? - will chat bots ever be as easy to create as a selfie? - how do we get more women and minorities excited to found some of these companies? - what practical advice do the investors have for founders seeking to raise capital for their AI/Virtual assistant ideas? - how far away are we from “Her”? what are the components needed to get there?.

Hayo, augmented reality for the connected home empowers you to transforms the objects and spaces around you into a set of magical remote controls. Gone are the days when you had to use your iphone or physical remote controls for everything. Minimize the time it takes to control your home with all of your connected devices; sonos, wemo, canary, chromecast, skype and many many more.

We would like to introduce Hayo, virtual controls for real life. Available to pre-order in January after CES.

Requirements for mobility are in great flux. In order to meet new requirements, like innovative mobility concepts, the currently lengthy development process of vehicles has to be rethought. Vehicle engineering is increasingly turning into software development. This leads to new tasks, methods, and responsibilities, which need dynamic input from creative people. The Volkswagen Group uses technologies such as virtual and augmented reality to meet the ever-increasing demands on innovation. The trend is moving away from real prototypes to virtual models and making important product decisions virtually. Methods from the game industry provide an opportunity to speed up this process even further and experience vehicles more realistically. In this talk an overview of the broad field of automotive engineering is given and it shows how the process is influenced by the trend of digitalization.

All around us sensors, beacons, and other 'things' are reaching out to connect and exchange information which will ultimately culminate in the formation of ‘sensing’ environments. And because the augmentation of reality will take many forms, it’s imperative that we integrate vision, touch, hearing, and speech into these new sensing environments to create a truly natural, human experience. To do this, we’ll need to think beyond individual devices and consider how we can orchestrate the user experience across all of these devices. Some devices will be things we carry or wear, more will be a part of the world around us, and all will be connected. When we connected computers and mobile phones to the Internet it completely transformed how we use those devices. Given the explosion of devices currently coming online and ongoing efforts to ensure they can communicate, there’s little doubt we’re heading for a paradigm shift that will trigger all new, and unexpected, use cases. In this session, Tom Wesselman who leads the software group at Plantronics, will offer insights on this impending shift, with particular focus on how to ensure experiences remain as realistic and natural as possible.

For years, augmented reality has been glimpsed through toy-like demos and narrow use-cases. Meta CEO Meron Gribetz, however, sees AR as the next great productivity platform, and invites you to witness the unveiling of his company's full-scale AR workspace. See for yourself why spatial computing isn't just the future of creativity and collaboration, but closer than you might think.

Varying lighting conditions, reflections and dynamic scene changes make the visual tracking of objects in industrial augmented reality scenarios a challenging task. This talk gives an overview of suitable tracking technologies for different use cases in the industrial domain, which address these typical problems. We present the benefits of using CAD models both for object tracking methods and also for an easy setup process. Showcasing a couple of service and maintenance applications, we demonstrate the performance and the power of model-based tracking techniques and their enormous potential in the field of industrial augmented reality.

Immersive Augmented Reality won’t reach consumer market unless it is several times more useful than current mobile platforms. This is not only about hardware, we need to find completely new use cases that are more practical than a model of the Solar system or shopping for furniture. Developers and artists need much more than a few libraries to rapidly experiment with this new medium.

Phantom is a hardware independent platform that runs on state of the art AR headsets as well as low-end HMDs utilizing mobile phones. It cuts down development time of a typical AR project by 90% and introduces some new design principles. We put together a solid foundation that includes user interface, motion tracking, asset and app distribution, multiplayer, environmental mapping and several computer vision and machine learning tools to boost your projects. All this is instantly available as a starting point for a new generation of AR applications.

Phantom connects users across various different hardware platforms and allows experienced programmers to build rich and sophisticated apps, as well as common users to design interactive AR environments. Instead of creating isolated room-scale experiences, we are building a vast and persistent digital world over the physical one. The future is now, come and see what this is about.

This session will highlight the elements all businesses need to consider to ensure Augmented and Virtual Reality is adopted and implemented to add true measurable benefit to the business. Areas covered will include: 1.How to successfully launch projects to generate advocacy internally 2. Develop a robust content and technology framework to increase efficiency and allow deployment of experiences across a multitude of platforms 3. Create data tracking and analytics tools to interface with enterprise software systems 4. Build metrics and reports to secure Senior Management buy in 5. How to articulate and identify new revenue opportunities via AR/VR.

Many consumers remain lost in the sea of smart devices with multiple ways to interact (several remotes, apps, switches, etc.) with them, which is frustrating to consumers. New technology, including active interactions like voice and gesture control, are unlocking opportunities to break through the crowded market and provide a more seamless way for consumers to interact with their smart devices. Passive interactions, like the lights or your favorite TV show turning on when an identified person walks into the room, upgrade consumers’ everyday experiences by incorporating deep learning and embedded computer vision models to interact with smart devices in the most natural way. eyeSight Technologies’s CEO, Gideon Shmuel, is an expert in computer vision and gesture recognition technologies. His focus centers on developing sensing solutions to improve our daily lives. Shmuel will discuss how he sees computer vision-based gesture control and user awareness as the future of smart homes and other digital devices. Shmuel will also elaborate in more detail on the future of car experiences, and the benefits of computer vision-based gesture control and user awareness to ensure the driver is interacting with any in-car entertainment in the most natural and non-distracting way. He will explain the importance of user awareness embedded computer vision technology that includes gaze tracking and can detect distracted driving and drowsiness.

In response to the growing training demands from the biomedical and medical education professions, Radial3D delivers a content creation platform where anyone with a inquisitive mind can create real models from 3D medical scans and share them with the world. Radial3D’s online service offers tools simple tools to upload, segment, and share medical imagery to WebVR capable devices.

Dozens of new AR and VR technologies are coming at us fast -- but which ones will succeed, which will fail, and why? In this talk, Jesse Schell will make predictions that chart a course through the next decade, while illustrating key principles of human psychology that will help you make your own predictions.

There will forever be the ongoing debate between nature vs nurture. Is who we are pre-determined based on our genetics? Or are we made by our environment and molded by experiencing the world around us? When this debate began we didn't have the visualization tools to design our perception of the world, which in turn designs who we are as people. Through the use of geospatial augmented reality tools and the process of ontological design, we will learn how breaking past marker-based AR into re-designing the perception of your existing environment can unlock subjectivity and the conversion of experience into memory.

A Deloitte leader in Digital Reality will discuss best practices on how to develop an initial project or proof of concept in the field of Digital Reality (VR/MR/AR). The session will look at how to identify an appropriate use cases, articulate value, develop a return on investment, select partners, and set internal expectations. Several citations and case studies will be used to highlight the “do’s” and “don’ts,” from initial ideation through developing a working proposal to kicking off an engagement.

Augmented Reality is here and it is revolutionizing numerous industries including beauty and medicine. For the beauty industry, AR has now become a common standard, with global deployment by nearly 80% of the top beauty brands. As this first wave of AR has now become well tested and successfully deployed, a second wave is beginning to emerge. This second wave, consisting of Intelligent Augmented Reality, combines the latest advances in Artificial Intelligence in "understanding" the environment and situations along with photo-realistic AR to provide a truly beneficial experience for users. In this talk, we will review several key examples where brands have successfully deployed AI in combination with AR, including global case studies for Sephora and L'Oreal.

Merging the physical and digital worlds in a seamless and natural way, requires that computers share our understanding of the visual world. 3D scanners are finding their way to consumers - and all of us will soon start scanning the world. Understanding scanned content and transforming it into Virtual Reality and Mixed Reality experiences, is a prerequisite for democratization of VR and MR and content explosion. The talk will cover advancements in computer visual perception, the work done on this topic at Resonai, and future applications in VR and MR.

This talk is not your usual, run-of-the-mill, over-optimistic, start-up talk.
This is not an overly detailed prediction of the future of VR (…that also happens to coincide with our tech…).
Ofir, a super energetic, avid VR user and entrepreneur, is going to share his analysis of the VR market and what we all need for VR/AR/MR to stick (which is why he started galigu). We can’t tell you, here, what it is. We can tell you what it’s not: not better tech (although, better tech is always welcome); not cheaper devices/headsets (the few that are still expensive will either drop prices or drop out); not better content (tons of great content out there and more is flowing all the time). We promise this: it’ll be new, it’ll be fun, it’ll be insightful.

Glasses are widely regarded as the ultimate enabler for Augmented Reality. But AR in relation to eyewear is not about smartglasses alone – it is also about aiding the customer in visualizing, discovering and shopping for glasses. The talk will present Luxottica’s proprietary Virtual Try On technology, how it is being used to improve customer experience today and support shoppers in their purchasing decisions, and give a taste for how the company is planning to leverage it further in the future.

This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.

Steven will discuss the beginnings of AR at Walmart. He will show Proof of Concepts and Demos being built from the beginning to today and the use cases they go along with.. // Augmented Reality has been in frequent use for promotional and advertisement purposes, mostly aiming at creating a Wow-effect for short-term impact. These one-time promotions have been a great basis to pave the way for a new generation of AR-powered services, generating a real, sustainable value for different target groups. Martin (Wikitude) and Steven (Walmart) are highlighting the key success-factors of a successful AR-powered service in Retail and demonstrating in real-life use-cases how end-customers as well as retail personnel can benefit through innovative use of Augmented Reality.

First there were PCs, then there was mobile, now there is AR. The next generation of mobile computing is just beginning, but this new medium is an inflection point for how we view computers. Instead of humans adapting to computers through both hardware and software interfaces, computers now have to adapt to the world. This talk discusses why this changes the computer paradigm, what the long term impact will be, and what we can do now.

There is a continued trend towards mobile digital experiences. Consumers are seeking increasingly immersive experiences and ways to connect with brands that are experiential, interactive, engaging and fun. With this backdrop - the advent of AR presents unique opportunities for agencies and brands to engage their communities in ways that were not available before. With hardware devices getting closer to market / mass market - what are ways that brands can position themselves to take advantage of this opportunity. What are ways digital agencies can service the needs of brands especially millennials. This talk will discuss the potential for AR to disrupt the digital marketing space.

Growth and Digital are top priorities for CEOs around the world - every business and industry is affected by the digital and industry 4.0 disruption and is rushing to transform and innovate to become more digitalized, increase productivity and grow.

Move beyond buzzwords with the one of founding fathers of Europe's digital agenda and Industry 4.0. The Industry 4.0 is fundamentally different - impacting every aspect of our life. It is characterized by a range of new technologies that are fusing the physical, digital & biological worlds, impacting all disciplines, economies and industries

Get the insight on the latest research on future trends, adoption, leading practices, industry practices and best practices. Discover the secret of hypergrowth, early adopter advantages, industry competitive advantage and patterns of the outperformers.

Learn how to define Business Models that masters the mechanics of customers reason and emotions to provides superior value and services experience.

Discover what is required and how to create an agile customer centric operating model that take advantage of what's newly possible for competitive differentiation.

Technology is neither good nor bad: its how you use it. As low cost, ever higher fidelity immersive interfaces - VR, AR increasingly MR - continue their race to organic integration within our lives, the question is increasingly asked: what does these intrusions do to our authentic 'humanness" - and our pursuit for a higher quality of life for all? And accordingly, where do the greatest opportunities for both financial and social ROI lay? This panel (or presentation) will address the psychology, sociology and digital anthropology of immersion - and how these new increasingly powerful tools of persuasion are likely to be integrated into our consciousness, both irresponsibly, and ideally for the better.

Immerse yourself inside a 15th century prayer bead and explore the intricate carvings made visible through the power of micro-computed tomography (micro-CT) and virtual reality. Produced by the Canadian Film Centre’s Media Lab (CFC Media Lab) and Seneca College School of Creative Art & Animation, this artistic and technical collaboration between AGO Conservator, Lisa Ellis and Interactive Artist and Designer Priam Givord marks the first time anyone will be able to move through, around and within one of these small wonders.

As the popularity and adoption of VR increases -- in games and entertainment, as well as other fields and market verticals, how one captures, shows and shares that experience becomes increasingly important. The challenge of sharing and broadcasting VR is a complex one with expensive and time-consuming solutions. This panel addresses the challenges inherent with broadcasting VR; taking a look at available solutions, how-to’s, use cases and best practices.

ROAR is a platform and a mobile app. ROAR Augmented Reality is a self-service platform where everyone can create AR experiences and add own AR content such as video, images, information and action buttons. The platform drives consumer engagement in store, via printed media and online. ROAR Udviser is a mobile app that brings augmented reality into everyday life. Currently, Udviser supports three use cases enabling users to scan Packaged foods, Movie posters and Dollar bills and get valuable information on the fly. Designed for non-technical users, Udviser provides shoppers and movie lovers interactive experiences and allows to make a well-informed decision displaying, inter alia, product information, customer reviews, nearest stores, cheapest prices, coupons, video commercials, trailers etc.

Examples discussed:
-The Future is 3D
-Virtual Reality In the Workplace
-Augmented Reality in the Workplace
-The Evolution of Interaction
-Visualization Platforms - Affordability and Portability
-Faster With Fewer Errors
-Typical Enterprise Opportunities
-Strategic Planning Assumptions
-Do what's right for your business

Immersivity is one of the main features of high quality Virtual Reality experiences. Indeed, much attention has been recently devoted to immersive technologies mainly as a consequence of the widespread adoption of Virtual Reality headsets. Seldomly the term "immersive" is used today to make reference to Augmented Reality technologies. This happens mainly because of the limitation of current AR displays. The talk addresses the concepts of immersivity and presence in the valorization of Cultural Heritage sites by means of advanced Augmented Reality technologies. Specifically, we discuss a work in progress project that employs an immersive Augmented Reality soluion for the valorization of one of the most important monuments in Rome, the Ara Pacis. Hosted in a beautiful building designed by Richard Meyer, Ara Pacis is the symbol of the power exerted by the Augustean lineage across the Roman Empire. The Ara Pacis Augmented Reality solution is developed by ETT in collaboration with Inglobe Technologies for Zetema. It is a first of a kind project based on a unique feature of the ARmedia SDK, namely the support for large scale 3D Object Recognition and Tracking by means of Immersive Virtual Reality Displays - such as the Samsung Gear-VR. The solution allows to navigate thorugh the different POIs of the momunent. Each POI is a gateway to an immersive AR experience that leverages 3D object recognition and tracking to provide visitors with information related to digital reconstructions - both in terms of architecture and socio-historical meaning - of the monument. Large FOV, precision of 3D Tracking, accuracy of CG overlays and personalization of experience are just some of the takeaways of the solution.

Hot Bit VR produces and distributes virtual reality comedy content geared toward millennials via our end-to-end platform. We are building the largest library of VR comedy, starting with standup. 57 million millennials watch comedy videos regularly and cite comedy, not music or sports, as their number one form of cultural identity. My co-founder and I met at Columbia University. Hot Bit VR was 1 of 4 picked to participate in the first class of a AR/VR focused accelerator program at the Green Screen Institute. Now, we are excited to bring Hollywood's hottest comedians to virtual reality.

The basic AR implementation in Pokémon GO! has inspired user behaviors typical in higher end applications including widespread sharing of photos with user-aligned and projected characters, user organized real-world meet ups and rapid viral uptake. This talk will discuss the design and user interface choices we made to foster this.

Discussion of how business can utilize dynamic advertising to:

1. Decrease Development Costs (content creation)
2. Increase Revenue
3. Added Interactivity within Platform

Augmented Reality has been around for a while now – with plenty of major investments made to develop the technology. Yet years have passed and we still don’t see AR in our daily business lives despite such obvious benefits. At best we are only seeing sandbox projects for consumer marketing and attention grabbing stunts. Is AR tech not good enough for industrial applications or is it simply too expensive? More importantly, what do AR solution providers collectively need to do to open up their market for the masses?

In 2017, companies are expected to spend more than $1.0 billion on AR/VR solutions to facilitate retail and ecommerce. By 2020, Retail is expected to become the top industry for AR/VR spending.

Unlike some sectors where AR seems forced and gimmicky, in Retail this shift is driven by consumer demand. Mobile is already influencing almost 1/3 of all in-stores sales made. 82% of shoppers say they consult their phones on products they are about to purchase in a store. 68% say they spend more time at a retailer's store if they can shop with AR, and two-thirds would like to be able to scan products to see reviews and recommendations.

Why? Because these people want to make faster and smarter decisions when shopping. Augmented Reality can be used in retailers' mobile apps to cater to these needs. Discover how and why Augmented Reality and Image Recognition tech will shape the future of retail sales and why you should consider integrating them into your mobile experiences.

During this presentation, Youssri Helmy—CEO of Eonite—will explore the initial case studies and lessons learned about positional tracking from previous research across computer vision and artificial intelligence. He will identify the consumer experience standards necessary for a great VR solution, and discuss what it will take for the industry to adopt, fine tune and standardize inside-out positional tracking. He will additionally explore what we can expect in consumer devices as the spaces mature, and engage the audience in discussion around other advances that need to be made for VR to become ubiquitous, as well as how the industry can settle on best practices and past key learnings from other industries to get there sooner.

We believe in new ways to connect and inspire a better world. Intro of revolutionary 3d web and web vr platform for everyday use.

Lowe’s Innovation Labs has fielded more virtual and augmented reality productions than any other retailer, conducting significant research every step of the way. Kyle Nel, executive director of disruptive innovation at Lowe’s - and behavioral scientist by training - shares the most significant, most shocking and even most surprisingly mundane findings from his work on platforms ranging from HoloLens to HTC Vive to Tango..

A good, practical and user-friendly Augmented or Virtual Reality application can provide clear return on investment for many businesses. Adopting software-driven solutions while the hardware in the market matures will give you a competitive edge while others are still catching up. However, there's still a major roadblock: where do you get data in the formats required for AR & VR? Realtime 3D, 360 Media, Point Cloud Data are neither cheap nor easy to come by – especially when it needs to be highly optimized to run on portable devices with limited battery life and performance. This workshop will illustrate how data which already exists in a lot of businesses can be leveraged in the age of Augmented and Virtual Reality. We will uncover which data sources already exist in your company and how you can deploy them as part of a cutting-edge virtual tool – within days, not weeks or months.

How VR content to commerce is the new engagement retail brands need to stand out while capturing the cosumers attention.

Use Loci to link in your mind! Our startup, In Formation Inc. is pleased to announce the release of Loci, a method of loci mixed reality mind map application available for HoloLens on the Microsoft Store. Loci is built to support using the method of loci, an ancient memory technique that is proven to increase memory capability. Your memory is key to analysis and decision making. Loci externalizes and amplifies the method of loci with mixed reality interaction with mind maps (graphs) to support you on your personal analysis tasks.

Proceedix is a Software as a Service-based central platform to manage enterprise procedures, work instructions and inspections in an easy way, while making the remote execution paperless and mobile. The session covers case studies in combination with a demo showing how an instruction is executed by both mobile and smart eyewear technology.

While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions. Taking these great ideas and turning them into viable projects is key. This panel will explore ways to effectively bring this vision to fruition: • Identifying the right use cases • Getting internal buy-in and budget • Finding development resources • Rolling out new AR/VR processes and products • Creating the right infrastructure for AR/VR advancements

VR and AR provide wonderful new ways to engage with buyers of high value products. In this session VR and AR are put into context as part of a full omnichannel strategy for retailers and B2B sales. A successful omnichannel strategy will include online and mobile touch points as well as a compelling in-store digital experiences, allowing the customer experience to start from anywhere and continue across different channels. Case examples are presented as well.

Scorecard: What were our biggest failures and wins for AR/VR 1.0? What do we need to get right for AR/VR 2.0? What is the future of the medium and what key mindsets do we need to embrace to succeed in the years ahead? This talk about the ultimate potential of augmented reality will cover the many converging technologies which will influence AR, a slew of 2.0 app ideas, and a historical perspective that can help us grasp where we are headed.

Artificial Intelligence is a key to hold the promises of VR, AR and other interactive media. Recent successes in Machine Learning and Autonomous Robotics open the road to a bright future for our domain. This talk will give a very high level and abstract overview of the state-of-the-art of AI in XR, and of the most exciting research directions. We will survey the research efforts being made at Unity to democratize this technology.

After almost one and a half decades of research, evaluations with more than 300 users, interviews with several hundreds of potential clients, we finally solved the puzzle. We 'be found a formula which allows you to design the most perfect AR experience - an experience which perfectly suites your needs. We do not have to deal with tracking, calibration and registration anymore. The data preparation is so easy, that even your grandmother can handle it. And finally you do not even need a HW attached to your body for the perfect immersive experience. The solution for any AR Problem is: Liquid AR. To this end we combine a distilled AR basic liquid (consisting of juniper, cardamon, coriander, cinnamon, lemon and a secret botanical). Served on ice or in tonic water, this already provides the ingredients for a very nice basic AR experience. For the unique customised experiences, we provide little bottles with additional AR effects (bottles of almost any kind of botanicals from al over the world). Putting a few drops from the AR effect of your choice, enables the best AR experience, you ever had. There is only on drawback - to much AR at a time could make a little trouble in your head the next day.. However this can be compensated with a bavarian white sausage breakfast directly after tumbling up. We already had a lot of real nice customised AR experiences. During our talk we will provide some highlights of those experiences. Furthermore, we will show you how easy it is to design your very own customised AR experience by giving live demos.

Is AR/VR a Fad or is it Fundamental? Is it a Game (Pokemon Go anyone?) or is it Game Changing? (Pokemon Go anyone?) These are primary questions, amongst others, that big business is struggling to answer. Faced with an onslaught of disruptive technologies, legacy architectures and a painful economy, most enterprises are investing in "digital transformation" (i.e. Catching up to Social, Mobile, Analytics, & Cloud). Barely. The talent in the AR/VR industry, however, seems focused primarily on entertainment. Games and movies, with some obvious use cases around low hanging fruit, like education and simulation (for training or practice). But who is focused on dealing with the massive reengineering of business applications we'll need to drive mainstream adoption of xR (AR/MR/VR). Where do you even begin? How do you navigate a complex enterprise and help them begin to innovate in untested technologies? Join Roger Lawrence as he discusses the "Business Reality of Virtual Reality" and unpacks his EPIC-AR/VR Methodology, the first in the world that enables companies to innovate in spatial computing and develop solutions that make a material impact on their EBITDA.

There is no doubt that eye tracking will play a big role in pushing the VR industry forward. With so many VR leaders investing in eye-tracking and MEMs technology to evolve their equipment, and therefore, provide a greater experience to consumers, it's an exciting time to witness this technology race within the VR community as it develops. In this session, McCauley will discuss head tracking for virtual reality in depth, sharing his experience and research on what causes so many people to experience motion sickness when trying VR headsets, how VR affects our sensory systems and how to solve motion sickness when it comes to VR. Jack will also share his knowledge on Microelectromechanical systems (MEMS) technology and how all tracking systems require MEMs to function properly.

We have implemented for them "ArmCulture AR" app which allows people to scan the Statues and Make them a live, this was pilot project and already its made big impact, lot of museums are coming to us to implement for them AR & VR immersive experiences. And currently we are working on very exciting projects that will allow visitors to "Enter" to oil canvas and experience it from inside.

Gesture Control From A Smartphone - Clay VR is a software solution that allows 3D recognition from a simple 2D lens. -The development kit for gesture Recognition boosted by AI - Clay VR is a SDK to simply implement gesture recognition within any app. with no need for additional hardware. It is made to engage the audience at a new level of fluidity & intuitiveness. The product is designed for uses in VR and Control contexts to drastically enrich the user’s interaction possibilities – the Clay VR experience is control without the hardware, touch, pinpoint or remote-control pains.

Today, Virtual Reality, Augmented Reality and Mixed Reality implementations are delivering billion dollar efficiencies for industries ranging from transportation, technology, retail, travel, manufacturing, and automotive. Sharing the groundbreaking results of clients, Deloitte’s head of Digital Reality will share the metrics achieved in actual case studies where Digital Reality transformed corporate processes and yielded high value return on investment.

Owlized is the first company to bring a virtual reality kiosk to a U.S. National Park. Visitors to the USS Arizona War Memorial at Pearl Harbor are now able to experience first-person views of the bombing from the edge of Battleship Row, as if they were standing there on that day in 1941. The project, produced in partnership with HDR for Pacific Historic Parks and National Park Service, introduced a host of novel creative and technical challenges which apply to all location-based outdoor VR deployments. What constitutes a "user session" when one VR kiosk sees hundreds of users per day? How does the content sync with the surrounding environment to produce truly "in situ" views of the historic condition? As an interpretive tool, how can historic information be included in a way that's both interactive and intuitive for a non-technical general audience? How can this platform scale to every historic site and tourist attraction in the world? This session will address how we tackled these questions and more, and explore what's next for location-based VR.

Mobile VR has the potential to change dramatically the ways that we experience learning, play games, explore travel destinations, hone our athletic skills and even to meditate. But for mobile VR to become truly mainstream, we have to employ alternate technologies that make VR both immersive and comfortable for consumers. Unfortunately, that’s not where we are today. VR headsets need to be more streamlined. Newer OLED microdisplay technologies that reduce the footprint of the optical modules will advance the consumer experience as manufacturers roll out lightweight VR displays that look more like fashionable eyewear instead of bulky laboratory goggles. To satisfy consumers, VR headsets need to be much lower latency with faster frame rates and higher resolutions. This will keep stomachs settled and heads clear while still delighting consumers with the immersive quality of their VR experience. The future of mobile VR is closer than you think. Explore it with the company that delivers the most advanced microdisplay technologies for wearable computers and heads up displays.

What opportunities and challenges do we face as the awareness and application of AR is growing rapidly? What are the hard problems that still need to be solved? Join industry pioneers Jay Wright, President of Vuforia, Tony Parisi, Head of AR/VR at Unity Technologies, and Brian Blau, Research VP at Gartner to gain insights on how thought leaders in AR view the emerging technology and business landscape for augmented reality.

Mixed Reality Now ! Holo-Light's mixed and augmented reality software and tools are already around us and can improve your life and work starting right now. During the panel we will not just discuss the future of these technologies but also prove how our applications are already helping Top 500 companies lead the Industry 4.0 revolution. Whether for maintenance, prototyping, training, logistics, or exposition, we are helping companies in every sector solve their existing problems and achieve their most challenging goals.

With the onset of Reality-Technology or “The R’s” in the Architecture Engineering & Construction + Operations (AECO) industry we find ourselves at a crossroads of interests. The AECO community are in the midst of a technical revolution from all sides; software, hardware and now in realities. Firms most all have some sort of R&D efforts underway in the AR/VR/MR (& Real-R) realms but few are bringing anything to bear other than tepid interest. If we (AECO) are to reverse the long standing waste in our industries, it is of paramount import that we do more to provide and share solutions. Not to mention to realize the ground-breaking benefits possible once “The R’s” are fully integrated into the IoT and Big Data to be leveraged into the Design, Construction and Operations processes. This session will explore some of the currently available Reality-Technologies and processes that can ‘evolutionize’ the Built Environment; as well as discuss those promising technologies that will ultimately ‘revolutionize’ how we define and execute Design and Construction. The days of design and construction using 3D modeling, let alone paper are limited at best and dead-ends for the latter; it will be from these early days of the Reality-Technologies Revolution where the foundations of future Design and Construction are being laid...

Augmented Reality needed expensive and exclusive hardware until Pokemon proved that a simple smartphone could do the trick for a number of applications. Brands are now expecting their ad campaigns to be more interactive and engaging than before. Agencies are struggling to assemble all the technologies required to offer a compelling experience. In partnership with RYOT Studio and Verizon Labs, we developed technologies that are allowing AR to be built and deployed in just a few steps. Bringing a billboard or a magazine to life with a video, a casual game or an e-commerce experience is getting a lot of momentum with consumers.

LiveMap Pitch

Think that tech advances will always result in job automation and leaving behind those without opportunity? People may not realize that artificial intelligence is still powered by human intelligence- advances in AI can actually create jobs: think of training data. Producing quality training data is critical in ensuring the AI experience works, but expertly annotating hundreds of thousands of images necessary to create quality algorithms requires massive human effort. However, outsourcing this work through traditional channels misses a major opportunity-- the chance to impact lives. Instead, let's connect the 1.3 billion people living in extreme poverty around the world to cutting-edge innovation in the AR space. Let’s leverage the talent pool of global human intelligence to advance technology sustainably. Let’s ensure our automated cars and VR headsets don’t isolate but instead connect us more deeply to each other.

Virtual reality has been making substantial in roads in the gaming and entertainment industries, changing the way we consume content and advancing the way we experience it. While that’s exciting, another area with incredible potential for VR is in business. The current market is predominantly driven by media and entertainment, but by 2020, commercial applications will exponentially increase with media and entertainment accounting only for around 11 percent of VR/AR applications and usage. From the way we sell products, like cars and homes, to how we train our workforce, the opportunity for VR to advance business and transform industries is tremendous. This session will look at the future of business with VR and how we can expect industries, as well as the everyday habits of consumers, to change. We’ll discuss how businesses and commercial designers can get started now with VR development and deployment in preparation for the future of their industries. We’ll provide real world examples of how VR is being used in industries like automotive, energy and healthcare, as well as best practices and lessons learned. It’s an exciting time with VR and the opportunities for adoption beyond gaming and entertainment are endless.

Todays video conferencing still lacks on a very important aspect of human interaction: the physical 3D presence of communication partners. Unfortunately, we are not able to transmit matter from one point to another via the internet yet. Instead technologies such as 3D capture, real-time reconstruction, high-bandwidth internet across the globe and Mixed Reality devices such as HoloLens bring us closer to the realisation of 3D virtual tele-presence. That is why it’s the perfect time to talk about the opportunity to implement computer-generated shared environments, that let locally separated people interact as if they were in the same room. In this presentation, Viscopic’s Head of Technology, Felix Meissgeier, will address the current achievements in the area of 3D tele-immersion. After an introduction into current approaches, the potential of this new way of communication will be discussed in terms of use-cases and added value for business. Additionally he will present the experiences and challenges of Viscopic Research in developing holographic teleportation prototypes.

Investor Round Table Lead by Don Stein

Growing up with Virtual Reality (VR) will provide the next generation with infinite possibilities for lifelong learning. How will this impact families and how can parents leverage what is considered to be one of the most powerful learning tools in modern times? Living rooms will become one of the most technically advanced learning landscapes in the community. Parents will need to fill the role of chief educator of their children, enabling the jump-start to their academic career. This has as much potential giving youth the competitive to survive in the modern world. It provides as many challenges as it does opportunities. Can it cause a lifetime of isolation or the bridge for social engagement? Are families prepared to meet the challenges and opportunities that will define this next generation’s? This session will include a case study of a family prototyping a Virtual Learning Living Room integrating the state-of-the-art VR equipment and experiences within their daily lives.

Taking a retrospective journey through the last several years, one consistent theme has had a continuous impact on Enterprise IT — consumerization and the specific impact consumer oriented technologies can have on enterprises, and how new consumer technology models will affect enterprises. The examples are numerous and well documented; from the advent of the smartphone fueling the BYOD trend to the immediacy and simplicity of social media platforms such as Facebook, Instagram, Snapchat, and Twitter. Consumer technologies drive new ways for employees to communicate, affecting organizations large and small, the whole world over. Enterprise businesses are constantly casting a quizzical glance toward the consumer space to anticipate the next big thing that may arise. The challenge is in innovating to align with consumer trends to take full advantage of the promise of emerging technology, and apply it to enterprise businesses. In this session, Steve Wilson, Vice President, Product for Cloud and IoT at Citrix, will share insights into the latest technologies changing virtual reality and the innovation that will drive opportunity in 2017.

Deep learning techniques are gaining in popularity in many facets of embedded vision, and this holds true for AR and VR. Will they soon dominate every facet of vision processing? This talk explores this question by examining the theory and practice of applying deep learning to real world problems for Augmented Reality, with real examples describing how this shift is happening today quickly in some areas, and slower in others.
Today it’s widely accepted for image recognition tasks that Deep Learning techniques involving Convolutional Neural Networks (CNNs) are dominating. Other application solutions use hybrid approaches. Other applications are still holding out using classical embedded vision techniques.
These themes are then explored further through specific real world examples of gesture tracking (which is moving to CNN), stereo depth (hybrid approach), SLAM (moving toward a hybrid approach), and ISP (imaging pipelines holding with traditional algorithms). The talk contrasts the mix of algorithms being deployed today with a prediction of the mix we expect to find in AR/VR headsets 3 years from now.

The Future of Theater: AR, VR, and Emerging Technologies: In a landscape of technological disruption and instability, how will live theater continue to stay relevant? The answer lies in the creative use of emerging technologies, such as augmented reality, virtual reality, and 360-degree cameras, to name a few. Imagine watching a play in VR, walking around the set as performers sing, act, and dance all around you, or using augmented reality apps to transform a bare stage into a colorful, fully-finished set. Let’s take a look at how playwrights, set designers, and performers can use these emerging technologies to engage audiences before during and after theatrical performances in creating cutting-edge productions of tomorrow.

Epson has been working on enterprise AR projects for the past 6 years. Michael will review Epson's findings in the space and discuss how these learnings have impacted the design and features of the Moverio BT-350.

Social VR for the Enterprise (SVRE) is a novel concept that combines Enterprise VR (EVR) with the real-life interaction of Social VR (SVR) currently mainly used in games/entertainment. EVR and SVR combined generate a completely new branch of virtual reality (SVRE). So far EVR and SVR have largely remained separate. However, the use that businesses do of social media, as well as of live chat on their websites, show the need for direct interaction in Customer Engagement (CE). CE implies interaction with both content and people. This means personalized brand experiences + easy access to company reps. By combining the creation of brand experiences and interaction with products, with the direct interaction with company reps and the community, SVRE is set to reinvent CE. The presentation explores why SVRE has not yet become a defined area of VR, and provides data and case studies showing the effectiveness of SVRE for CE, as well trends towards the development of SVRE and of a paradigm shift in CE.

Partners from leading VC firms in AR+VR discuss key enabling technologies that are ripe for investment. Hear their opinions on emerging technologies that extend current AR+VR capabilities. Topics include light field technology, positional tracking, user interface technologies, and more.

Intel’s latest RealSense technology is specifically designed to enable highly sophisticated, low-cost, small size, low-power embedded vision systems with open source drivers for almost any OS or platform. Intel’s offerings of depth sensors and inside-out tracking systems allow for high-resolution, high-frame-rate capture of depth in almost any environment – from dark caves to bright ski slopes to underwater. Moreover, multiple units can be strung together and synchronized, with no cross-interference. Finally, diverse middleware components allow for SLAM, person interaction and analysis, object recognition, and gesture detection.

On the Boeing Commercial programs we are providing users with detailed Installation Plan Mapping inside the virtual tours. This allows users to quickly find and document which installations are creating the defects and work with Engineering and Manufacturing to discover the problem and stop it from re-occurring. · On the Boeing Defense programs we are providing users with a redesigned interface for documenting what and where findings are and reference those through high resolution interactive images. This allows users to quickly pinpoint those areas in the real world and use a common platform to ensure the build is correct the first time. · New enhancements with 3D modelling software and photogrammetry are enabling fast access, and accurate representation of data visualization through the virtual tour interface.

As VR emerges onto the scene, the new trend is SocialVR. As a phenomena, SocialVR has emerged to combat the early tendency of VR to isolate the user. In an age where devices are Digital, Online, Connected & Shared, and where all VR/AR/MR devices will be online all the time. SocialVR and social growth across VR, AR and MR, is about creating Social Presence. We will explore the components that make up Social VR, and explore the path from Presence to Social Presence.

Join us for great networking opportunities.

Happy Hour is from 5:00pm - 6:30pm

Join us in the AWE Playground in Hall A for a reception before the 8th Annual Auggie Awards!

The Auggie Awards showcase the best-of-the-best in the Augmented World. Come see the best and favorites in AR, VR and wearable tech.

Join us at the Hyatt Pool!


5101 Great America Parkway
Santa Clara, California, USA, 95054