ImmersiveM is an intelligent platform for fast creation and
                                    deployment of AR/VR powered marketing campaigns utilising
                                    Artificial Intelligence (AI) and Machine Learning (ML). The
                                    platform provides a number of templates (or application
                                    basis) offering rich feature set which enables creation and
                                    running of AR/VR immersive campaigns on any smart phone, as
                                    well as AR and VR HMD. Integrated deployment infrastructure
                                    enables various add-ons to be used such as eCommerce,
                                    incentive systems, intelligent analytics, gamification
                                    elements and others. The core Artificial Intelligence (AI)
                                    and Machine Learning (ML) components enhancing Non-linear
                                    Multivariate Marketing Models, help in structuring the
                                    campaign based on input data (e.g. aims, budget, duration,
                                    target groups etc.) and other available data channels (e.g.
                                    BigData, OpenData and historical campaign data). The
                                    campaign structure includes technology to be used (AR, VR),
                                    specific timings, templates, content and add-ons to be used
                                    and combined. Creation of campaign applications are
                                    performed in three simple steps – specify, create and
                                    deploy. Once the recommendations of AI system are taken into
                                    account, suitable template is chosen (currently available
                                    templates are: AR treasure hunt, AR photo, AR greeting card,
                                    VR room, VR games, 360 image navigator). Optionally, AR/VR
                                    toolbox enables creation of custom templates. The templates
                                    are populated with the suitable content utilising
                                    Drag&Drop concept with no coding involved. Once created,
                                    the applications are deployed on multiple platforms
                                    (smartphones, VR HMDs, AR HMDs, PCs) and with AI powered
                                    advanced analytics and dynamic adaptation recommendations,
                                    the campaign progress can be tracked against the specified
                                    aims and goals.