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Friday Jun 2
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TRACKS
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  • Virtual World Society - Room G/H
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  • Work - Room 203/204
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  • Develop - Room 209/210
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  • Consumer - Room J
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  • Tools & Products - Room K
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  • Expo Hall
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  • After Party
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  • 7:30am
      Registration Opens
      7:30am - 9:00am Jun 2
      Coffee Sponsored by Blippar
  • 9:00am
      Enterprise AR & VR - Lessons from the Field
      9:00am - 9:15am Jun 2
      In some ways, tackling an AR/VR project is like any other mobility deployment... but is other ways, it has a whole host of unique challenges. Here, Accenture will share their global perspective on where the market is heading, why now is the time to act and what lessons they've learned from deployments across industries. The talk will conclude with tips on how to get started shaping your own AR/VR pilot.
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      Brent Blum
      Global Director of AR/VR Capabilities , Accenture
      What's Ahead for AR and VR in 2017/2018
      9:00am - 9:15am Jun 2
      Having run pioneering VR simulation company Virtual World for Disney in the 90s, Charlie Fink has retuned to the industry to survey the current VR/AR landscape, interviewing C-Level executives, entrepreneurs, academics, producers, developers and consumers to understand the state of these transformative technologies and the ways they will be integrated into our lives, in the near term, and beyond. Published by leading tech publications, a sought after consultant and speaker (CES, Digital Hollywood), Charlie delivers a concise, informative and entertaining overview of the industry, and its place in popular culture.
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      Charlie Fink
      Contributor , Forbes.com
      Augmented World Without Markers: Scalable AR For Growing Industries
      9:00am - 9:15am Jun 2
      Augmented reality is on the brink of dramatically affecting nearly every industry in the world. It will begin with jobs -- not by replacing them but by providing unprecedented tools that build on and enhance human capabilities. The first generation of hardware is here and ready, and the coming generations will only continue grow faster and more powerful. Markers are dying and viable computer vision algorithms for augmenting real world objects have arrived, led by PoindextAR. Robust tools for capturing data and content creation must be created to push these forward, ultimately enabling these incredible achievements in hardware and computer vision algorithms to live up to their promise.

      In this presentation, Jennifer Richey will light the fuse, blowing open the doors of realized AR potential, and discussing the tools that are allowing some of the world's most respected names, in critical industries, to streamline operations on nearly every level. From training, to service, maintenance to manufacturing. Jennifer will discuss what these tools look like, where they're headed, and what key challenges may be critical to overcome.
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      Jennifer Richey
      Co-Founder / Director of Business Development , Gravity Jack
      How to Develop for the Future of AR: First, Forget Everything You Know
      9:00am - 9:30am Jun 2
      We’ve been through a number of tech “platform transitions” since personal computing became a part of our lives, but nothing over the past 30 years has prepared us for the seismic shift that is around the corner with AR. The experiences, user interfaces, and core software platforms of tomorrow will be so different from today’s, they are nearly impossible to imagine. Together, let’s take 30 minutes and try to envision that future – the sooner we start imagining it, the sooner we can get there.
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      Amy Reyner
      Director, Headworn Devices Strategy, New Devices Group , Intel Corporation
      Unlocking Minds & Linking Hearts…
      9:00am - 9:40am Jun 2
      Building a Community of Communities to Lift Humanity
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      Tom Furness
      Founder , Virtual Worlds Society
      Microsoft HoloLens for the Enterprise
      9:15am - 9:30am Jun 2
      Microsoft HoloLens is the world’s first fully untethered holographic computer. Over the past year, enterprises have been innovating with HoloLens to solve real business problems. Object Theory co-founders Michael Hoffman and Raven Zachary will present examples of how enterprises are using HoloLens and Windows Mixed Reality today to enable new ways of visualizing, collaborating, and communicating.
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      Raven Zachary
      Founding Partner , Object Theory (HoloLens)
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      Michael Hoffman
      Founding Partner , Object Theory
      Escape Room VR
      9:15am - 9:30am Jun 2
      Tick Tock Unlock, the story behind the creation of a multiplayer VR escape room experience.
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      Steve Dann
      Founder and CEO Amplified Robot , Amplified Robot
      On-device Motion Tracking for Immersive VR
      9:15am - 9:30am Jun 2
      As the industry strives toward immersive augmented and virtual reality experiences, we are guided by the extreme requirements associated with intuitive interactions, visual, and sound quality, in order to achieve the ultimate untethered user experience. Precise, low-latency motion tracking of head movements is crucial for intuitive interactions with the virtual world, and visual-inertial odometry (VIO) is the ideal complementary subsystem to achieve this goal. VIO allows for six-degrees of freedom in VR/AR experiences, reduces latency and cuts the cord. In this session, developers will learn about the evolution of motion tracking and dive into six-degrees of freedom and its impact on VR/AR content development and user experiences.
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      Hiren Bhinde
      Director, Product Management , Qualcomm
  • 9:30am
      Looking Past Pokemon Go to the Multi-billion Dollar Future AR Game Market
      9:30am - 9:45am Jun 2
      Pokemon Go showed that AR games can make money, but many players turned off the AR feature, and it lost 80% of users in weeks.

      What is the future of AR used in games? What is the shape of the multi-billion dollar market to come?

      As the creator of the $20 billion MMO gaming market, Johnny Monsarrat is well poised to answer. He was founder and CEO of Turbine, Inc., which invented the MMO, won two videogame Oscars, and was bought by Warner Brothers for $160 million. He is an Ivy League award-winning public speaker.

      Now as CEO of Monsarrat, Inc., he and a team of former Turbine staff are inventing the next big thing after Pokemon Go. See https://vimeo.com/194302767.

      Add him at http://linkedin.com/in/monsarrat.
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      Johnny Monsarrat
      Monsarrat
      SLAM 3D Maps Worth More Than Google Maps
      9:30am - 9:45am Jun 2
      Future of 3d mapping
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      Vitaliy Goncharuk
      CEO and Founder , Augmented Pixels
      The Sony AR display, A Case Study.
      9:30am - 10:00am Jun 2
      Sony's LMX-001 is one of the thinnest holographic wave guide displays being mass produced right now. This talk presents some of our current customer's use of the display for their AR use-cases, and the company Yamamoto Kogaku Co, Ltd has been invited to show how they make use of the display in their product.

      This talk features surprise guest speakers from Sony.
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      Joakim Elvander
      Senior Partner Engineer , Sony Mobile Communications
      Hands-on Developing Applications for DAQRI Devices
      9:30am - 10:00am Jun 2
      In this session Wally Young will give you an opportunity to get hands on with the DAQRI platform and developer tools. Here you'll learn about the DAQRI Vos (Visual operating system) Extension for Unity, building your first DAQRI Smart Helmet or Smart Glasses application, UX paradigms, and how to port existing AR content over to the DAQRI family smart devices
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      Wally Young
      Technical Product Manager , DAQRI
      Attitude is Altitude: Challenging the VR/AR Community to Help Transform Lives
      9:40am - 10:15am Jun 2
      TBD
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      Nick Vujicic
      International Motivational Speaker , Attitude Is Altitude
      Augmented Reality and the Future of Board and Card Games
      9:45am - 10:00am Jun 2
      HappyGiant CEO and games/toy industry veteran Michael Levine will talk about how Augmented and Virtual Reality technologies can enhance and shape the future of classic card and board games. Using the example of its recently released "hybrid" AR multiplayer card-board-digital game HoloGrid: Monster Battle (created in conjunction with award-winning Phil Tippett and Tippett Studio), Levine will walk through the game's development process, addressing the challenges, discussing relevant technologies, and providing learnings. Inspired by the HoloChess scene in the original Star Wars film, HoloGrid: Monster Battle utilizes physical cards containing monsters, spells and playing boards that 'come to life' and populate the game using Vuforia's AR technology.
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      Michael Levine
      HappyGiant
      Future of 3D Mapping for AR/VR
      9:45am - 10:00am Jun 2
      In this talk Faizaan will demonstrate 3D mapping for AR/VR gaming and app developers that drive high engagement and is easy to embed in existing web or mobile apps. WRLD provides developers the most consistent and accessible 3D map, consisting of virtual content that is georectified to the physical world down to inch level accuracy.
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      Faizaan Ghauri
      CEO , eegeo
  • 10:00am
      How Augmented Reality is Building the World Around You
      10:00am - 10:15am Jun 2
      The construction and building industries have at times been slow to adopt technology in the past. However, they are quickly becoming one of the breakout success stories for application in AR. And, the construction space is ripe with opportunity to take advantage, and lead the adoption of AR.

      In this session, Scott will present recent case studies with real world AR applications, discuss the ins and outs of what worked, what didn't and why. Scott will also explore how AR can be used to create efficiencies, increase safety and accuracy, and boost the effectiveness of training for the field, while highlighting AR’s impact against these elements with recent data.
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      Scott Montgomerie
      CEO , Scope AR
      The Future of Books
      10:00am - 10:15am Jun 2
      The first virtual reality was books. The first tablet were clay, which were also the first books. Then we had papyrus scrolls, which gave way to the codex, which we commonly think as a book. This format had not changed for 1500 years, until now. Meet the Animated Book... also called an AR book or augmented book. Hovering an app over the illustrations brings them to life with animations, videos, and virtual reality experiences. There are more than a dozen startups and several established companies including Penguin, TinyMe, and Carleton Books in the space. Over the next several years, the book will become a curated pathway to relevant multimedia, interactions and experiences. This session will speak to the state of AR books and and the mixed reality future of books.
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      Dave Room
      CEO , BALANCE Edutainment
      Building Content in VR and AR Made Simple
      10:00am - 10:15am Jun 2
      AR and VR - A playground reserved for Game Developers

      AR and VR is an exciting world that most content creators can only observe from the outside. While there are several platforms that allow filmmakers to explore the world of 360 video, creating true 3D content in AR and VR requires that you work with some kind of programmer. There is no structure or platform available for a 3D content creator, such as a modeler to upload their work for viewing on a device such as the Oculus Rift without technical knowledge of AR/VR technologies.


      moBack AR is the first true 3D content portal, allowing 3D files, experiences, or even interactive gaming bundles to be ingested by our platform and quickly converted to viewing devices without needing to code.


      No need to worry about choosing which platform to invest in, we will support them all.
      While there are challenges in building content, there are also challenges in choosing the right platform. In today's market most of the existing platforms have higher limitations with the SDKs, storage and file size. MoBack AR understands these limitations and has built a platform that addresses these concerns. In simple words moBack AR provides the SDKs to build, store, and share the content easy


      Today moBack AR supports IOS, Android, and Tango for content creation and sharing . With Tango becoming part of the next gen mobile devices with the Lenovo phone, all phones will eventually follow in this path. However, we're not quite there yet and have to use the technology already available to us, but with moBack AR everyone can now get a true AR experience with all the content you build and explore .Share your content with anyone, on any platform- The limitation on sharing across platforms ends with the launch of moBack AR.


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      Dev Gandhi
      CEO , moBack, Inc.
      Light Fields & Polygons: Making Sense of New Image Formats
      10:00am - 10:30am Jun 2
      Augmented and Virtual Reality displays have tremendous potential, but to unlock their true power they require a revolution in imaging and visualization. Going beyond 2D images, these displays have to potential to leverage 3D 'volumetric' representations, as well as 4D light fields, to display visually richer scenes. This session will examine the range of imaging options today, including their strengths and weaknesses. We'll also cover the likely developments in the near future, and how these developments will impact different verticals.
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      Ryan Damm
      CEO , Visby
      Expo Hall
      10:00am - 3:00pm Jun 2
      Expo Hall Open from 10am - 3pm
      Laying the Groundwork for Sustainable Community
      10:15am - 10:30am Jun 2
      Immersive technology groups are thriving throughout the US and the rest of the world. These groups vary in focus and interest, but a common theme is people's desire to apply this technologies to the broad problems of humanity. This optimism and enthusiasm is wonderful, but the task of building ongoing and collaborative community around it is harder than it seems. Our speaker will offer philosophy and practical suggestions for building community that supports individual autonomy and creativity; aligns individual vision; and avoids pitfalls such as fragmentation, a too-strong proprietary instinct, and political traps.
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      Juan Bossicard
      AV and ICT Manager , EUVR.ORG
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      Trond Nilsen
      Director of Development , Virtual Therapeutics
      Case Study: Locating Underground Assets at Remote Sites
      10:15am - 10:30am Jun 2
      Before augmented reality, field technicians were given paper maps or a version of google maps from which to identify the location of their underground assets. Field technicians are not professional cartographers and they lost valuable time analyzing maps. In many rural places, there are no easy landmarks to anchor the information given to them on the maps resulting in long searches with electromagnetic locators or ground penetrating radar. When the Argis Framework, a new augmented reality workflow was introduced, it provided an intuitive visualization of their underground assets within one to two-meter accuracy. This amazing new tool not only saved time and money but removed the inherent risks when assets had been incorrectly located. What did the field technicians say? “This is the only way I ever want to see my data.”
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      Brady Hustad
      President , Argis Solutions, LLC
      Virtually Augmenting the Music Business
      10:15am - 10:30am Jun 2
      How does virtual and augmented reality fit in to music business? Is the future of music business in vr/ar powered immersive stories? We all know that music moves us in many different ways and it can make us relate to situations through lyrics, emotions, melodies. What if you boost those qualities with visual perception and make the experience 10x bigger. Ranging from free roam music videos to roller coaster style experiences, where you immerse yourself into the world of the artist. With VR/AR you can enable your fans to listen to the song over and over by making the experience feel always a bit different. How about concerts? Who will be the first to play a VR gig in Mars where 10000 avatars join into listen to the band playing in a studio with full mocap gear on? What needs to change in music business to welcome AR/VR to this domain? Sharing the best practise and discussion we have had with the Finnish copyright agency Teosto and what is their opinion about VR and music business? All of this and more about the future of music business with VR/AR!
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      Juha Petteri Niemi
      Chuck Norris@mFabrik & CEO@mFabrik music , mFabrik & mFabrik Music
      2D to 3D, the Evolution of AR Technology
      10:15am - 10:30am Jun 2
      From current AR development, 2D image recognition and tracking technology is relatively mature and used in many applications. But the real world is 3D, we must have real-time, accurate tracking technology in order to interact with the world and we must break through 2D boundary. This speech will start from HiScene’s practical experience, sharing how to achieve the upgrade from 2D to 3D. Including non-plane object recognition and tracking and understanding of real-time environment for computer.
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      Haibin Ling
      Chief Scientist , HiScene
  • 10:30am
      Creating Safety in Virtual Worlds and Communities
      10:30am - 10:45am Jun 2
      Social interaction in virtual worlds has immense promise for connecting people in shared experiences that enhance their lives and our world. However, lessons from existing social media show that unless virtual worlds are designed with good conduct, safety, and respect built in from the ground up, harassment, trolling, and grieving will likely be their fate. Our speaker will give an overview of recent and ongoing work in creating worlds that take these factors into account and describe community-driven approaches to research and development in this space.
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      Eva Hoerth
      Developer EVAngelist , VREAL
      Adoption of AR in Oil & Gas: Current Projects & Future Outlook
      10:30am - 10:45am Jun 2
      Fuel.Tech is an experiential technology company that has been providing services and products to companies in the Oil & Gas sector for 10 years. Fuel.Tech initially started producing 3D models and animation but rapidly evolved toward deploying VR and AR experiences. These new technologies opened opportunities to use 3D contents in new Oil & Gas sectors, with AR especially demonstrating itself to be extremely versatile. This presentation shows the current efforts to deploy AR solutions that meet the expectations of Oil & Gas companies and a personal vision of what these companies are going to ask for in the near future according to their needs, the advancement of AR and the evolution of complementary technologies.
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      Guido M. Re
      director of ar , Fuel.Tech
      3D VR Storytelling: When to Use 180° and 360° Degree Content for VR Production
      10:30am - 10:45am Jun 2
      3D VR Storytelling is becoming more and more compelling whether for commercial or creative uses. As 3D VR content goes into higher demand, there’s lot of interest on how to best create and scale content. At Lucid VR, we’ve found that leveraging both 180 degree and 360 content can be strategic in crafting the right story that you’re trying to tell. In this session, we’ll look into case studies where 180 degree and 360 degree content is best used.
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      Joe Hill
      Director, Strategic Programs , Lucid VR
      Making Mixed Reality An Affordable Reality
      10:30am - 10:45am Jun 2
      To make a Mixed Reality kit for $30 not the $3000 for a HoloLens dev kit. That was our goal. And through our successful KickStarter campaign in December 2016 (281% subscribed) we've achieved just that. In this session we'll be introducing ZapBox to AWE for the first time and exploring how we're making mixed reality an affordable reality for the next generation of developers. It's all about changing how we interact with the world around us through this amazing new creative canvas.
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      Simon Taylor
      R&D Director and Co-Founder , Zappar
      Foveal Adaptive Optics - Large Aperture Liquid Crystal Lenses
      10:30am - 11:00am Jun 2
      Abstract Current AR/VR wearable devices suffer from the vergence-accommodation conflict [‎1,‎2]: While the virtual content varies in depth and location over time, triggering the eyes’ accommodation reflex to focus to different focal planes, the image remains focused at a fixed depth away from the eyes (fixed focal plane). This conflict results in inferior vision experience, and causes discomfort and visual fatigue [‎2,‎3], especially for near tasks with VR/AR. Adaptive lenses are proposed to address the vergence-accommodation conflict, since they allow to dynamically control the display’s focal plane distance [‎4]. These lenses are required to have a wide field-of-view, large dynamic focal range (at least 3 diopters,) fast transitions (~100 msec) [‎3], and a relatively low electrical power consumption. Several technologies for adaptive lenses were introduced, among which are elastometric membrane, electrowetting, dielectrophoretic and mechanical lenses [‎5]. These implementations suffer from a small diameter that results in a limited field of view, significant aberrations, and relatively high weight and power consumption [‎2]. An additional method for implementing adaptive lenses is using Liquid Crystal (LC) cells as electronic lenses [6]. However, LC lenses have an inherent tradeoff between focal power range and aperture size (field-of-view). AR/VR requirements in both these aspects had so far been too challenging for LC lenses. We present a dynamic LC lens using a pixel array panel. Similar in structure to an LCD. A pixel array enables the implementation of a moving lens. A lens that can dynamically change its optical center. Such panel is not limited in size, and can be used to realize different lenses positioned at different areas of the panels and with different optical powers. (For example, as strong lens with a large power.) For AR/VR applications, a large active lens aperture is required in order to cover a large field of view and provide an immersive experience. However, high resolution and sharp imaging is only required for the foveal vision region, while peripheral vision requires significantly lower resolution. Therefore, a smaller-aperture dynamic lens that can be moved laterally across a larger LC panel, can follow the user’s pupil movement, constantly correcting foveal vision, and effectively function as a lens covering the entire field of view.
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      Yariv Haddad
      CEO , Deep Optics
      Collaborative Creativity and Community Through Hackathons
      10:45am - 11:00am Jun 2
      Hackathons not only bring people together to solve problems that might otherwise be ignored, but they also offer great opportunities for learning, team-building, and the establishment of close relations throughout a region and a community. With support from the Web3D consortium, the Virtual World Society, and assorted local organizations,the Global VR Hackathon movement has supported more than 12 events in locations around the world including Seattle, San Francisco, North Carolina, Latvia, Brussels, Norway, Nigeria, and New Zealand. Hackathons act as seeds from which community grows, and are ideal locations for work on humanitarian problems to begin. Our speakers will introduce the Global VR Hackathon movement and describe its successes, the challenges involved in running such events, and some of the practical tips we use so that our events engage attendees and the wider community, stimulate creativity, and build community.
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      Nirav Desai
      Chief Technologist , Booz Allen Hamilton
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      Damon Hernandez
      Immersive Web Ninja , Samsung Research America
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      Juan Bossicard
      AV and ICT Manager , EUVR.ORG
      Scaling AR in Industry: Case Studies with Siemens
      10:45am - 11:00am Jun 2
      Leading companies deploy AR to get a leg up on the competition and keep pace with the ever-increasing rate of change in the workplace. In this session, Chris will speak about how solutions leveraging DAQRI AR technology make an impact. He’ll step through real life case studies highlighting DAQRI's work with Siemens and share insights on best practices to help make your enterprise's use of AR a success.
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      Christopher Baker
      Product Manager , DAQRI
      Pokemon Go 2.0
      10:45am - 11:00am Jun 2
      In the last year, Pokemon Go has reaffirmed our belief that augmented reality can be a widely popular (and lucrative) media format. However, the widely popular mobile application is built on technology which has been available for years.

      Object and Location recognition will be a vital component for augmented reality systems over the next decade. In this talk, we will look at some of the state-of-the-art localisation technologies which will pave the way for next-generation AR content for years to come.
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      Edward Miller
      Scape
      Welcome to Tomorrow: Creating Content that Blends AR & VR (Lessons Learned)
      10:45am - 11:00am Jun 2
      Vrvana are pioneers in combining fully-immersive VR & AR in the same headset. In order to show this capability, we needed to create our own content that merged AR and VR in a seamless way. Through this quest, we experimented with different techniques and came up with a know how that we want to share with you today. In this talk, you will learn how to create presence in AR by fooling the brain into believing that what he sees is real. You will also learn what are the best ways to transition from AR to VR and create a mind blowing experience that show the potential of XR (eXtended Reality). Unleash your creativity!
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      Bertrand Nepveu
      CEO & Founder , Vrvana
  • 11:00am
      Break
      11:00am - 11:30am Jun 2
  • 11:30am
      The Secret to Inspire People to Embrace VR/AR and MR Worlds
      11:30am - 11:45am Jun 2
      In this session, you will explore why and how virtual, augmented, and mixed reality technologies scare people in order to transform people's fear into excitement and wonderment. You will learn from the action research we have conducted with these technologies with people from the age of 2-80 in settings from the academic to the recreational. Using the lessons learned in this session, you will improve your effectiveness in influencing people to experiment and embrace new technologies.
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      William Barry
      Professor of Emerging Technologies , Notre Dame de Namur University
      The Immersive Digital Asset
      11:30am - 11:45am Jun 2
      In 1967 the CAD center was founded in Cambridge UK to address the needs of a growing heavy industry in the UK based on North sea Oil and gas. Ever since engineering, procurement and construction (EPC) companies have been using 3D CAD in one form or another as a key business enabler. Despite investing thousands of man hours in the modelling of detailed digital representations of the projects they would build the, paper drawing remains the main communications medium between stakeholders, as it's portable, relatively easy to understand and importantly easy to approve and sign off in its physical state. It is also immediately out of date as soon as it is printed. Industry players have striven for years to develop a new paradigm reducing our reliance on drawings, using PDFs and multiple monitors or more recently tablet computers. Today's immersive visualization devices such as AR and VR HMDs look set to finally change the game , offering portable access to the 3D model in a way that is instantly understood. This presentation takes a look at how these devices and their successors, combined with learning form the gaming industry will fundamentally change the way large collaborative engineering projects are executed.
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      David Thomson
      Head of Innovation Projects , AVEVA Solutions Ltd.
      Sharing Spaces Using Collaborative Mixed Reality
      11:30am - 11:45am Jun 2
      The combination of Augmented Reality, Virtual Reality and scene capture tools allow people to share spaces like they have never done before. In this talk we show how AR and VR can be used to bring remote people together in the same space, so that they can see and interact with one another. Unlike traditional video conferencing this allows remote people to explore real spaces together. We show a working prototype and describe how the technology will be used in the near future.
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      Mark Billinghurst
      Professor , University of South Australia
      ImmersiveM - AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaigns
      11:30am - 11:45am Jun 2
      ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilising Artificial Intelligence (AI) and Machine Learning (ML). The platform provides a number of templates (or application basis) offering rich feature set which enables creation and running of AR/VR immersive campaigns on any smart phone, as well as AR and VR HMD. Integrated deployment infrastructure enables various add-ons to be used such as eCommerce, incentive systems, intelligent analytics, gamification elements and others. The core Artificial Intelligence (AI) and Machine Learning (ML) components enhancing Non-linear Multivariate Marketing Models, help in structuring the campaign based on input data (e.g. aims, budget, duration, target groups etc.) and other available data channels (e.g. BigData, OpenData and historical campaign data). The campaign structure includes technology to be used (AR, VR), specific timings, templates, content and add-ons to be used and combined. Creation of campaign applications are performed in three simple steps – specify, create and deploy. Once the recommendations of AI system are taken into account, suitable template is chosen (currently available templates are: AR treasure hunt, AR photo, AR greeting card, VR room, VR games, 360 image navigator). Optionally, AR/VR toolbox enables creation of custom templates. The templates are populated with the suitable content utilising Drag&Drop concept with no coding involved. Once created, the applications are deployed on multiple platforms (smartphones, VR HMDs, AR HMDs, PCs) and with AI powered advanced analytics and dynamic adaptation recommendations, the campaign progress can be tracked against the specified aims and goals.
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      Boris Pokric
      CTO , ARVRtech
      Seizing the Mixed Reality Revolution - Lessons Learned Developing for Microsoft HoloLens
      11:30am - 12:00pm Jun 2
      2016 was the year for VR developers and 2017 may become a Mixed Reality Revolution. Devices like the Microsoft HoloLens are turning science fiction technology into reality. Tharyn will present tactics to navigate around the limitations of the device and show that truly breathtaking graphics are possible. He will present a new paradigm that emphasizes how to produce visuals that are currently believed to be impossible, while avoiding the development pitfalls that could be holding you back.
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      Tharyn Valavanis
      Immersive Experience Developer , Valorem
      The Dark and Light of AR
      11:45am - 12:00pm Jun 2
      We are in the process of redefining reality; erasing the boundaries between the real and the virtual. We are building experiences under the assumption that we are doing the right thing...or at least that the technology is morally neutral. We are plugging them into AI resources that we barely understand. But there is a political, social, and moral underpinning to every approach to coding and world building. To date there has been a lack of thoughtful discussion of the intended and unintended consequences of what we are building. Let's at least raise some questions to get the debate started.
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      Philip Lelyveld
      VR/AR Initiative program lead , Entertainment Technology Center @ USC
      AR for Industry 4.0: Turning Knowledge into Skill
      11:45am - 12:00pm Jun 2
      Augmented reality is key to the fourth Industrial Revolution, Industry 4.0. By bringing information into context AR enables a new kind of worker that can learn while doing. Augmented reality offers you instant expertise. It empowers you to do a new task first time right.
      We will go through a number of real-world cases in which TWNKLS has applied AR successfully for years.
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      Daniel van der Schoor
      Projects, inspiring concepts and innovative solutions , twnkls | Augmented Reality
      Solos: Mobile Augmented Reality in Sports
      11:45am - 12:00pm Jun 2
      Wearable technologies are fast on their way to becoming “bionic” – extensions of ourselves that aim to improve human capabilities. Augmented reality devices are not the exception, as they promise to revolutionize the way that we see, hear and interact with the world around us. Designed in collaboration with USA Cycling and leveraging state-of-the-art technology from Kopin Corporation, Solos smart glasses with heads-up display, are geared to maximize the athlete’s performance and experience with unobtrusive and seamless real-time feedback — without compromising safety, visibility or comfort. Solos ticks key boxes for cyclists, from the casual commuter and fitness enthusiast to the hard-core rider, integrating the world’s smallest optical display module, novel battery and hands-free access to critical metrics. This talk will touch on principles involving the design and development of Solos.
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      Ernesto Martinez
      Wearables Director , Kopin Corporation
      Creating a VR Killer App: How Cloud Reality Capture is Transforming architecture
      11:45am - 12:00pm Jun 2
      Today’s VR and AR tech awaits killer apps for businesses who seek to deepen customer relationships with amazing experiences while achieving practical business benefits. In an era of widespread experimentation, we’re seeing major headway in fields ranging from ecommerce to entertainment to architecture.

      In this lively talk, CEO Kul Wadhwa of Uncorporeal Systems, a leader in 3D reality capture software, will provide an overview of their pioneering partnership with the LAB at Rockwell Group, a global architecture and design innovation practice. Wadhwa will discuss:

      • How they’re exploring ways to unleash creativity by exploring radically different design concepts without building a thing! For example, designing aprototype in virtual reality rather than constructing a model unit, saving considerable time and cost.
      • An initial project helping a global hotel chain create incredible experiences, such as virtual visits to other properties.
      • Lessons learned from scaling 3D reality capture for anyone to use in any location—including those not naturally suited for VR.

      Wadhwa will present their wish lists and product road maps to make VR/AR an indispensable tool for not just architecture firms but also businesses of all sizes. He’ll also present fresh visual examples from their initial projects.
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      Kul Wadhwa
      CEO , Uncorporeal
  • 12:00pm
      Real Industry 4.0 AR Examples With Affordable and Not So Affordable Devices
      12:00pm - 12:15pm Jun 2
      The Basque Country is one of the most industrialized European regions and has historically been a leader in economic and innovative terms thanks to its excellence and competitiveness in the industrial sector. The current process of transforming the industry into digitization, known as Industry 4.0, is a major challenge for these traditional industrial companies. The Internet application of things and the emergence of cybernetic systems have been the first steps in digitization, but they also demand new forms of interaction between man and machines. Industry companies are demanding real applications to improve their processes and solve their problems. Augmented reality technology is the key. Throughout this talk will analyze different uses in which augmented reality has served to reduce production costs, train employees, guide operators in assembly or maintenance work and also provide a new and intelligent interactive interface for Monitor all factory process data. These use cases correspond to the developments that Tecnalia has implemented for the foundry, manufacturing and oil & gas industries in the Basque Country companies. Each case has been solved with a different approach, from low cost solutions with tablets to hands free applications with AR glasses of different types (Vuzix, Epson Moverio and Hololens). We will outline the problems and limitations of each case, and new approaches to overcome them in order to try to help AR companies in the process of creating solutions for the industry.
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      Diego Sagasti
      AR/VR Technology Manager , Tecnalia
      Augmented Reality in Sports – Changing the Way Athletes Practice
      12:00pm - 12:15pm Jun 2
      Major sports are becoming more competitive every day and athletes already rely on the latest technological advances to push their performance even further. Augmented Reality offers an intuitive, non-obstructive way of helping athletes to utilize their full potential by practicing smarter and more efficiently than ever before. PuttView, the world’s first Augmented Reality solution for Golf Putting Practice, will be used as an example for how AR can be utilized for performance assessment, as a new way of interacting between player and coach and as an individualized guide for continuous improvement. Drawing on the experiences from PuttView, the talk will highlight further potential applications of AR for enhancing athlete performance in other sports.
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      Christoph Pregizer
      CTO, Managing Director , Viewlicity GmbH
      Enhancing the Connection of People to Their Environment
      12:00pm - 12:30pm Jun 2
      Making places meaningful and special through virtual technologies.

      Throughout human history, when we experience spaces around us we do so in ways that help establish meaningful connections to those places. If future realities will indeed be a continuum from virtual to mixed to augmented, we need to consider now how those digital and virtual additions to our physical space can also provide enhanced connectivity to places, making them more relevant to our lives. Three immersive media pioneers will discuss the implications of living in digital realms and how today's creators of these spaces can add meaning and personal connections to make actual places that enhance people's lives.
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      Jacquelyn Morie
      Founder/Chief Scientist , All These Worlds, LLC
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      Linda Jacobson
      Director, VR & AR Projects , Treasure8
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      Brenda Laurel
      Principal , Neogaian Interactive
      Getting started with Microsoft HoloLens
      12:00pm - 12:30pm Jun 2
      Microsoft HoloLens is the first fully self-contained holographic computer running Windows 10. HoloLens is a Windows Mixed Reality device capable of blending holograms into your physical surroundings for real-world scale and context. Come and learn about the core building blocks of mixed reality development on HoloLens, the tools and resources that will get you up and running, and how you can scale your HoloLens development experience to Windows Mixed Reality immersive headsets coming to consumers later this year.
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      Matt Zeller
      Program Manager, Windows Mixed Reality , Microsoft
      Tools and Tech Shaping Immersive Content Creation
      12:00pm - 12:30pm Jun 2
      This panel will discuss the tools and technologies used to create impactful VR, AR and Mixed Reality experiences. We will address important development issues, constraints and opportunities available with today’s tools. Taking lessons from past development and platform trends. What have we learned so far? What are the current challenges with the development pipelines, how have they changed and how do current tools adapt to new pipelines?
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      Wanda Meloni
      CEO and Principal Analyst , M2 Insights
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      Paul Kruszewski
      Founder / CEO , wrnch
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      Diana Hu
      CTO & Co-founder , Escher Reality
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      Diana Ford
      Global Academia and Indistrial Research Lead, , Unity
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      Kaye Manson
      Senior Software Engineer , Google
      AR 3D Configurators, Parametric Models & More – the Future of eCommerce!
      12:15pm - 12:30pm Jun 2

      Within those last couple of months the Augmented Reality market has been really picking up, but its not only about Augmented- or Virtual Reality anymore. Especially in consumer markets & retail more and more complex tools are demanded by the customer, generating an entire environment. Systems with large toolsets and features are asked for, giving users an increments added value to their experience. Immersive systems and not only marketing are asked for. Dive into the world of configurators 3.0, the innovation leap through parametric models, integrated systems and completely new experiences via the use of the latest HMDs. Experience market demos and client feedback as systems that fulfill the clients and the retailers needs are being shown and compared. Latest show cases from leading multinationals and live market statistics will bring valuable insights onto the world of AR in retail, tourism and architecture & construciton.
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      Phillip Fumolo
      CEO , ViewAR
      Livemap Motorcycle Helmet. True AR Navigation for Bikers. Live Demo on Stage Prototype №3.
      12:15pm - 12:30pm Jun 2
      Using today’s technology, with smartphones, navigation systems, voice recognition systems, I wanted to integrate everything into the motorcyclist’s helmet - a little bit like a fighter pilot’s helmet! This is the only heads-up display, where the rider of the bike can - with both hands on the handlebars - look THROUGH the display and be SAFE!

      I’ve already created 2 prototypes, I’m now on the 3rd prototype. There have been some amazing technical challenges!! The environment around a motorcyclist, with cold air; hot air; wind noise - all sorts!! But we’ve solved them…… Now I need your help - i would like present on your MAIN stage our next prototype - prototype C (we will execute this prototype in Spring 2017).

      It will be unbelievable AR helmet, much better than HoloLens or anything else if we speak about technologies and also this helmet solved real problems in the real world.
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      Andrew Artishchev
      CEO , LiveMap
  • 12:30pm
      Lunch Break
      12:30pm - 1:30pm Jun 2
  • 1:30pm
      Falling in Love with Learning with Virtual Worlds in the Home
      1:30pm - 1:45pm Jun 2
      To follow up on Tom Furness’s talk, this panel represents a family applying concepts of the Virtual Learning Living Room. Growing up with Virtual Reality (VR) will provide the next generation with infinite possibilities for lifelong learning. How will this impact families and how can parents leverage what is considered to be one of the most powerful learning tools in modern times? Living rooms will become one of the most technically advanced learning landscapes in the community. Parents will need to fill the role of chief educator of their children, enabling the jump-start to their academic career. This has as much potential giving youth the competitive edge to survive in the modern world. It provides as many challenges as it does opportunities. Can it cause a lifetime of isolation or the bridge for social engagement? Are families prepared to meet the challenges and opportunities that will define this next generation’s?

      This session will include a case study of a family prototyping a Virtual Learning Living Room integrating the state-of-the-art VR equipment and experiences within their daily lives. Mentored by pioneers from the Virtual World Society, we explore how the average family can implement VR as a way to inspire a life with the love of learning for a lifetime. From supporting students with special needs to providing engaging experiences for exceptional students, Virtual Worlds become more than family entertainment. Learning living rooms will establish critical life skills and rapidly adopt emerging instructional break throughs. This effort will be championed by the most important teacher of one’s lifetime, the parent.
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      Tom Furness
      Founder , Virtual Worlds Society
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      Barbara Gustavson
      Leadership/Life Coach , Discover Next Step
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      Paul Gustavson
      CTO , SimVentions
      Learnings and Challenges for the Integration of Touchless Interaction into Mixed Reality Systems
      1:30pm - 1:45pm Jun 2
      Can I touch this? Waving your hands in front of the headset is common behavior when people try out a head mounted display for the first time. Using your own hands without any controller is simply the most natural way of interacting in VR, AR and MR. But can interaction paradigms which work for VR simply be applied to MR? Mixed reality is different. This talk is about the current technology status, learnings from the past and challenges of the future.
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      Konrad Köppe
      Chief UX/UI Engineer , gestigon - a Valeo brand
      Epson, DJI, and Edgybees: Taking Augmented Reality to the Skies
      1:30pm - 1:45pm Jun 2
      Epson and DJI will talk about the unique value proposition of using AR smart glasses to pilot a drone. We'll review our joint development efforts, some of the unique UI/UX opportunities, and the opportunities for third party development in the space.
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      Eric Mizufuka
      Product Manager, AR Eyewear , Epson America, Inc.
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      Adam Kaplan
      Co-Founder & CEO , EdgyBees Ltd.
      Augmented Reality Without Borders
      1:30pm - 1:45pm Jun 2
      As human beings, we need to communicate seamlessly, robust hands-free user interfaces allow us to use voice and gestures to interact with each other and electronic devices. We need to share data securely. We need to talk to one another, whether English, Mandarin or Arabic is our first language. And we need to do it all with a high degree of physical comfort. Industrial-strength augmented reality heads up displays (HUDs) can now fulfill these requirements. Leveraging sophisticated low-power micro displays, high-accuracy voice extracted speech-recognition hardware and software, advanced motion sensing, wireless connectivity, and cloud-based near real-time language translation services, workers can communicate with far greater ease and proficiency – whether they are on the factory floor, on the tarmac, hanging from a tower or in some other location where HUDs can improve dramatically worker productivity and safety. The future of augmented reality is closer than you think. This presentation will offer an in-depth look at what can be accomplished now and around the corner.
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      Jeff Jacobsen
      Chief architect of Golden-i & Senior Advisor to CEO & Chairman , Kopin Corporation
      True Holographic AR – The ‘Image Intimacy™’ Experience
      1:30pm - 2:15pm Jun 2
      Interference-based digital holography, will profoundly impact the Augmented Reality domain, providing a unique and natural user experience, creating the only spatially accurate, three-dimensional interactive holograms within hands reach. RealView Imaging, one of the earliest players in the field of interactive holography, has already demonstrated the feasibility of using its innovative live 3D holographic visualization and interaction technology to guide complex medical procedures. Recent advancements with its proprietary Digital Light Shaping™ technology, have opened new frontiers for a wide range of Augmented Reality professional and consumer headset applications. The session will discuss the basics of true multi-depth-plane holography, show the differences between available Augmented Reality solutions and provide a sneak peek to the holographic experience.
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      Shaul Gelman
      Founder, President and VP of R&D , Realview Imaging Ltd.
      The Gymnasium of the Imagination: Converging the head, heart and hands of the Virtual Native
      1:45pm - 2:00pm Jun 2
      A child born today and growing up Virtual Worlds mixing reality, virtuality and imaginality as one world will transform the next generation in ways unimaginable ways. Our heads, hearts and hands work intuitively together to expand the human experience and overcome obstacles. Exercising the body and creative imagination is as important as expanding intellect, but where do we create a safe zone for taking risks in making creative leaps with full passion? Virtual Worlds integrated with our real worlds is providing all new context to the power of virtual tools and toys. Virtuality expands the canvas of the imagination; perceptual computer engages embodied cognition; empathetic immersive worlds ignite our passions on a global scale that can be both wondrous and scary. Experts in education, media, research and entrepreneurship discuss bringing new paradigms in bringing the next generation of consumer Virtual World products to empowering the next generation.
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      Mark Billinghurst
      Professor , University of South Australia
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      Christopher Stapleton
      Executive Creative Producer & Experience Design Architect , Simiosys Real World Laboratory
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      Nancy Cummings
      Co-founder & Principal , Cummings|Logan Consulting Group
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      Roman Ormandy
      President , Embody Corp
      The AR Browser : Where Visual Search meets Augmented Reality
      1:45pm - 2:00pm Jun 2
      The camera continues to evolve into a prominent input device for human computer interaction. As machine learning and computer vision technology advance, the camera will almost take the role of a third eye and will be expected to become the starting point of an information journey. Combined with wearable displays, it is imminent that the notion of a browser evolves too. This talk will discuss the evolution of visual search and how it can already be combined with augmented reality.
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      Satheesh Subramanian
      VP of Engineering, Augmented Reality Platforms , Blippar
      VR & Media: More Than Just a Buzzword
      1:45pm - 2:00pm Jun 2
      Many publishers over the last few years have announced they're leaning into VR -- but few have actually done so in a meaningful way. But when done right VR, can be an incredible way to engage audiences, build your brand and grow revenue. Hear from Nathan Brown, President of media brand and leading VR creator Seeker as he discusses what the future of VR in media looks like: how media brands can engage immersed viewers and efficiently create, distribute and monetize VR content.
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      Nathan Brown
      President , Seeker (Group Nine)
      Experiences in Bringing Eye Tracking toAugmented Reality
      1:45pm - 2:00pm Jun 2
      Much has been said about the value and uses cases of Eye Tracking in VR and AR. The true value is only measured by experience, and in this session Tom shares his insights from bringing Eye tracking to more than 20 Headsets in the past 4 years. Tom will discuss how Eye Tracking can be used in hands-free industrial and consumer applications, and the does and don'ts of bringing Eye Tracking to AR.
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      Tom Sengelaub
      Manager Solution Delivery , SensoMotoric Intruments GmbH (SMI)
  • 2:00pm
      Visceral VR: How VR is Impacting Social Change
      2:00pm - 2:15pm Jun 2
      A profound shift which is both nuanced and complex is underway amidst the morphing technology landscape and there is an opportunity to create a better future through immersive tools. VR can be used as a tool to develop new ways of seeing ourselves and the world a tool to create a visceral experience and bring change to people or conditions that are in need. VR and social advocacy are a 'perfect storm' to help move people, corporations and ideas toward a new set of values, beliefs or attitudes and ultimately action.
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      Linda Durnell
      Adjunct Professor Media Psychology , Fielding Graduate University
      AR at BMW - Assessing People, Technology and Business
      2:00pm - 2:15pm Jun 2
      AR has an enormous potential, as we already now. At a car maker, we work on a real world scenario in the real world (not in the lab) and try it out in formative and summative test with a significant number of people - to develop a scalable, mature solution, which works with the people, the technology and the business case. Lately we made some great progress.
      speaker photo
      Stefan Werrlich
      PhD Candidate , BMW AG
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      Björn Schwerdtfeger
      CEO , AR-Experts.de
      Navigating the AR Landscape to Generate Real Impact on Your Marketing Spend
      2:00pm - 2:15pm Jun 2
      Pokemon Go took over the world last Summer, but users have fallen dramatically since; leaving everyone to wonder if AR is a passing fad or truly the future of engagement. Location-based and mobile AR is only one aspect of the industry—the evolution of the technology goes far past mobile. 2016 provided practical applications in enterprise and introduced new ways for consumers to interact with products and services using AR but 2017 promises to be a much bigger year as companies really find their footing and build the foundation of what’s to come with AR. Join Ashley Crowder, CEO and Co-Founder of VNTANA, a leader in augmented reality that built the first interactive hologram system, as she explores new ways to use AR that reach beyond consumer engagement and extend into data-capture and lead generation. Ashley will delve into the current state of AR and how best to use it to tell meaningful stories that excite consumers and live on past the experience. She will guide attendees through situational cases with current augmented reality solutions that include topics of consumer engagement and the power of data to engage them in new and more effective ways. The potential applications for AR are endless. By 2025, the AR/VR industry will reach $80 billion. Market leaders are just beginning to gain traction, so join Ashley to get a first glimpse of AR’s impact and where the technology will progress through 2017 and how it will make a real impact on your investment.
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      Ashley Crowder
      CEO , VNTANA
      The Next Big Test for HMDs - Is the Industry Prepared?
      2:00pm - 2:15pm Jun 2
      2016 was widely known as the Year of VR, with major players like Oculus, HTC and Sony releasing VR HMDs to the public. As the initial hype wears off, the next major test for the HMD augmented experience is one of natural interaction. What is the best way to interact with AR and VR content? What technologies - hardware and software - will emerge as leaders in the HMD experience? This session will explore the realities of full body tracking, natural hand interaction and multi-environment use of next generation HMDs - and depending on panelists, could explore additional aspects of what is ahead in this market.
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      Eric Krzeslo
      CMO & Co-Founder , SoftKinetic
      Immersion & Impact, Exploring our Greatest Challenges
      2:15pm - 2:25pm Jun 2
      We are moving towards the second wave of purpose in VR/AR. HTC released the recipients of their $10M impact fund (https://vrforimpact.com) on Earth Day, Oculus is the second round of their VR for Good program as examples of the most recent corporate initiatives to move VR beyond gaming and entertainment with content. Digital Raign was inspired by the pioneers of purpose in the industry, Dr. Furness, Chris Milk, Nonny de la Pena, Gabo Arora and Barry Pousman and sought to build a business and a movement around the positive potential of VR/AR/AI. The community developing is informed by other movements in social impact, Wisdom2.0, Burning Man to the emerging technology world and seeks to convene professionals from multiple sectors in the confluence of VR, social impact and mindfulness. This talk will get to the heart of how the tech tool makers are increasingly talking to civil society and storytellers in how to move from awareness to action. It will also tee up the following panels on the challenges the industry faces, alignment with global goals and worldview expansion enabled by immersive technology.
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      James Hanusa
      Innovation Artist , Digital Raign
      Augmented Reality Remote Assistance: Features, Approaches and Tradeoffs
      2:15pm - 2:30pm Jun 2
      Augmented Reality Remote Assistance: Features, Approaches and Tradeoffs Talk attendees will get a detailed overview of the available features, utilized technologies and related tradeoffs of Augmented Reality Remote Assistance products available now and in the near future. This class of products allows remote subject matter experts to insert visually stable annotations, labels, models and animations into the visual scene of mobile and wearable device users in the field. Some important features of these systems include each party’s ability to create annotations, the affordances remote operators have in controlling annotation placement, the options available for inserting pre-configured product-specific content and the tradeoffs in the complexity, robustness and performance of computer vision approaches. Audience members will come away with a clear understanding of how to evaluate products in this class and an understanding of distinctions such as simplex vs. duplex annotation, video vs. reconstructed vs. model-based scene representation and automatic vs. assisted content registration.
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      Alex Hill
      Chief Scientist , CN2 Technology, Inc.
      Leveraging ad Dollars in VR
      2:15pm - 2:30pm Jun 2
      Monetization is a hot topic when it comes to VR- How does a content creator tap into marketing budgets within VR, and how do companies wanting to market within VR connect with users? Session attendees will learn how to leverage ad dollars in VR with data supported by case studies showing unique user numbers, conversion rates, completion rates, gaze through rates, and proven best practices.
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      Brian Roth
      VP Sales , Immersv
      Bringing Touch with Ultrasound to VR, AR and Consumer Electronics
      2:15pm - 2:30pm Jun 2
      Touch is essential for VR and AR experiences to feel real and respond intuitively to users’ interactions. Haptics allow us to feel immersed in our activities, feel in control of our actions and feel connected to the virtual environment and social interactions they enable. Ultrahaptics uses ultrasound to create tactile sensations in midair. No gloves or attachments, the feeling is projected onto bare skin. We deliver haptic sensations, such as the touching buttons, switches, shapes and textures, via sound waves, to bring the sensation of touch to AR and VR. Touch the Digital World.
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      Robin Alter
      VP Strategic Partnerships , Ultrahaptics Ltd.
      Solving the Speech Recognition Problem in Wearables
      2:15pm - 2:45pm Jun 2
      The good news is that speech recognition has come a long way over the past couple of years. In fact, speech recognition tends to work very well in quiet environments. The problem is that the real world isn’t quiet. From busy restaurants and airports to city streets, we spend much of our time in loud environments. For speech recognition to work even in these loud environments, we need to consider the hardware and the “noise management” system that we are using. The most effective way to achieve speech-recognition accuracy in loud environments is to separate speech from noise without creating distortion in the voice signal. That’s what Kopin did with its Whisper Voice Chip, featuring its Voice Extraction Filter (VEF) technology. Kopin invites you to take an inside look at Whisper Voice Chip with VEF.
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      Dashen Fan
      Senior audio engineer and inventor, Whisper Voice Chip , Kopin Corporation
      Radical Inclusion: Access to Emerging Technology
      2:25pm - 3:00pm Jun 2
      We are on the cusp of a new immersive industry, one that has the potential to fundamentally change the human experience. As we usher in the virtual and augmented realities industries - estimated to top $120 billion in the next few years, for the first time, we have the power to bring to life alternate realities which model and support entirely new ways of relating to others. While research clearly shows that a diversity of unique voices and histories are one of humanity’s greatest strengths, inequality is on the rise. We must create solutions that address these issues while facilitating innumerous opportunities in the workforce, education and training, media and in our global society at large. This panel discussion will focus on shifting the conversation to one that is authentic, dignity-enabling and humanity-centric while identifying actionable outcomes.
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      Alison Raby
      Co-Founder and Inclusion Activist , Digital Raign and BOD VWS
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      Ashara Ekundayo
      President , AECreatiive
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      Malia Probst
      VR/AR Producer & Connector , VR Scout
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      Fernanda Herrera
      PhD Student, Virtual Human Interaction Lab , Stanford University
  • 2:30pm
      Why 2017 is the Year AR Will Move From Hollywood Fantasy to True Enterprise Usability
      2:30pm - 2:45pm Jun 2
      When augmented reality (AR) is mentioned, a lot of people still think of Tony Stark swiping through virtual blueprints in Iron Man, and now, Pokemon Go. Yes, that's Hollywood and gaming, but AR is already being used today to transform enterprises, with 2017 set to be the tipping point for AR adoption.

      Why 2017? Just as the mobile app economy exploded once developers had a template to code and develop their own apps, the same is now true for instructional AR, the current application driving AR use. Additionally, hardware manufacturers are improving the core technologies within mobile devices that drive AR, helping drive its proliferation among enterprises.

      New platforms are allowing for the same templated, simplistic development for smart instruction AR tools - enabling any organization to harness the power of AR through a simple drag-and-drop feature (no coding required). At the same time, new hardware and tech available in smartphones and tablets are making AR tools more readily available to anyone. In this talk, David Nedohin, president of Scope AR, will take a case study approach to show how high-caliber organizations including Boeing, Lockheed Martin and others are using AR to change how their organizations work around employee training, collaboration, machinery repair and more. And, how AR tools can automatically collect data and provide actionable insights, resulting in improved comprehension, efficiency and knowledge retention for enterprises.
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      David Nedohin
      President , Scope AR
      Why The Future of Communication is Augmented Messaging
      2:30pm - 2:45pm Jun 2
      Blending the aesthetics of French design with the intuitive tech of Silicon Valley, Tribe is an augmented video messaging app that nixes the structural pressure of live scheduled calls and the need for annoying tiny keyboards.

      With the close of $3M led by Sequoia Capital, the asynchronous video messaging app has introduced the social media world to Augmented Messaging. Powered by voice analysis and natural language processing, Tribe recognizes spoken keywords (Magic Words) and overlays digital, clickable words atop the user's recorded video message. The recipient can then click the Magic Word for instant access to content around that word.

      For example: if Drake is mentioned, his name is recognized as a Magic Word, making his social media content accessible in the app with just one tap. Want to set up a coffee date with a friend? Tribe will recognize the word "coffee" in the video message -- adding it to your calendar in just one tap. By also connecting the app to your location, Tribe will recognize your friend's location and display the realtime price to go there right now in an Uber, so the user can order it in only one click.

      With key features like group messaging, iCal / Uber integrations, and of course: Magic Words, the app's ability to turn the user's voice into subtitles and links within the video message, Tribe has emerged as a powerful business communication tool with the potential to take on Slack and Facebook for Business, in addition to an established consumer and tech industry player.

      Think Facetime -- but on your time. And no stress from scheduled live calls or carpal tunnel cramps from tiny keyboards. And if you do lose your hand to carpal tunnel, it's a one-handed UI so you can still do everything.

      In this session, CEO and cofounder, Cyril Paglino, will talk trends, tech, and Tribe. The session will feature his insight into the generational and cultural shift from SMS to video messaging -- and how augmented messaging might change how we communicate for good.
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      Cyril Paglino
      Founder , Tribe
      Sensors in VR and AR
      2:30pm - 2:45pm Jun 2
      How to choose sensors for Virtual and Augmented Reality. Motion sensors are a key part of a good VR and AR experience. This talk will explore some of the key parameters and share best practices for sensors.
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      Francois Beauchaud
      Principal Engineer - Business Developmen , Robert Bosch LLC - Bosch Sensortec
      Industry Catalysts: How Agencies, Incubators and Investors are Accelerating AR
      2:45pm - 3:00pm Jun 2
      How brands can use VR/AR for marketing and enterprise using a tiered-entry approach. Industries covered include: Retail, Travel/Tourism, Pharmaceutical, Natural Resources, Media/Entertainment.
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      Dan Flatt
      President , MetaVRse
      Designing for the Future of Spatial Computing
      2:45pm - 3:00pm Jun 2
      Join Meta's neuroscience team as we explore together how designing for the future of computing should be: With the human first. For the past two years, Meta's research, neuroscience, and user experience (UX) design teams have been working on design guidelines for augmented reality (AR). These guidelines were created out of our desire to contribute to the larger conversation around how AR experiences can be designed to enhance our abilities to communicate, create, and collaborate.
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      Stefano Baldassi
      Director | Neuroscience & Analytics , Meta Co.
      Augmented Reality at the Service of Tourism Market
      2:45pm - 3:00pm Jun 2
      Target public: Travelers/tourists who have mid or high range category smartphone (from 150$). Problem: Tourists would like, but cannot see the missing masterpieces of architecture and the most emblematic historical events. Solution: AR/VR mobile App. The ability to combine, with the video stream, virtual 3D objects with given geographical coordinates and in real time. Photorealistic quality. Environment reconstruction and animation, characters, historical events. Selfies from the Past in the context of the AR objects. Fully compatible with AR / VR helmets. Market: Just the European market for inbound tourism reached 0.5 billion people in 2015. In two years, we expect to implement 30 locations with tourist traffic starting from 3,000 persons/day. Market capacity in these places will be 17 million persons and with purchases of 1% of this flow of tourists the net profit would be, at the end of the 2nd year, of 4.5 million euros.
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      Nikolai Melnyk
      Business Development Manager , PiligrimXXI
      Spatial Computing and Your Body, the Interface
      2:45pm - 3:00pm Jun 2
      We know that over the next few years daily computing will being to look very different, but how will it feel? This talk will focus on how new forms of input, specifically hand tracking, will allow for both more subtle and far richer interactions than we’ve ever had with our technology, and at mass consumer scale. Millions of years of evolution have made us masters of navigating and interacting within 3D environments and now, finally, we will be able to interact with virtual objects the way we evolved to interact with the real world. Very quickly we will progress from tapping and swiping on small rectangular glass surfaces to using our whole bodies to interact with spatial interfaces. What can we learn and apply to this new spatial human-computer paradigm from the long histories of 3D disciplines like architecture and industrial design? And what new possibilities will these interfaces afford us? Join us for a discussion of experiments and discoveries made while working with tomorrow's input device, your body
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      Martin Schubert
      VR Designer/Developer , Leap Motion
  • 3:00pm
      Coffee Break Sponsored by Blippar
      3:00pm - 3:30pm Jun 2
  • 3:30pm
      AR in Enterprise Solutions? This is What You Need to Know.
      3:30pm - 3:45pm Jun 2
      WEMO International is a Dutch company that is currently integrating Augmented Reality into their business. They have learned a great deal doing this and they share what they believe is the key factor for successful implementations.
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      Jordy van der Velde
      Innovation & Exploration Manager , WEMO International
      VR is the Best Thing that Happened to Travel Since Civil Aviation
      3:30pm - 3:45pm Jun 2
      Discover the possibilities of new VR technology and its ability to transform the travel industry. Know how travel brands are experimenting with these technologies to inspire and engage customers.

      Will virtual tourism enhance the real world travel industry? How do the companies like Ascape make VR travel possible and affordable?

      Since September 2015 Ascape has sent over 200 thousand people on their virtual vacations to more than 100 different destinations around the world including Cuba, Botswana, New Zealand, Cayman Islands and many more. It's like a small airline, but virtual!

      The great vision is to be able to beam ourselves anywhere and everywhere via VR before too long. How will this technology change mobility?

      360 video technology puts viewer in a middle of scene, so she can look in any direction like she's part of the scene. This is so much more immersive experience than with usual rectangular videos. Some experts believe that people will travel less if VR penetrates the mass market. Yet there are also many who take the opposite view i.e. that people will travel more as they will want to see in real life the places they have experienced virtually.

      Why VR is life-changing for travel brands?

      Use of Virtual Reality content significantly increases impressions and engagement vs the standard content. A recent study revealed that 80 percent of users felt transported to another world by travel based VR. Over half of the participants agreed or strongly agreed that the experience was amazing, while 66 percent reported feeling excited as a direct result of the experience.

      Brands have been using 360 video content to promote their new destinations and inspire people making decision of a future trip.
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      Valeriy Kondruk
      CEO , Ascape VR
      Introducing Gravity Gaze™ The Hidden Power of the Eyes
      3:30pm - 3:45pm Jun 2
      Gravity Gaze™ is a user interface for the eyes unlocking novel hands free interactions with MR/VR/AR, mobile, or any devices that can be viewed and remotely controlled.

      For the first time publicly, we will introduce Gravity Gaze™ drone control, VR/MR games, and more.
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      Botond Bognár
      co-founder, CEO , Pillantas Inc.
      Technology & Practice: Exploring Consciousness & Mindfulness in a Digital World
      3:30pm - 4:00pm Jun 2
      "As our lives become more digital, we need more ritual" - Chip Conley

      Our tech & practice panel will examine the intersection between our inventions and our intentions. Discussing how new communities are coming together to explore both the neuro-technologies that are emerging and VR/AR experiences related to meditation, but also where research is heading with these new tools to know ourselves. Virtual and Augmented Reality and related technologies are going to powerfully and irresistibly reshape the ways we think about ourselves, others, and the world around us. Unprecedented opportunities to build wisdom and higher consciousness will abound, and so will applications that can isolate, separate, and divide us.

      Which will we choose? Who will be doing the choosing? The central question we may ask of technology mirrors this spiritual one: who is ruling whom? How do we make mindful choices about the development and uses of technology? How do we ensure that tech reflects our diversity, our varied experiences, and the unique voices that make our individual and social consciousness vibrant and meaningful? Those are some of the questions that will be considered during this session, through a discussion among panelists who have thought deeply about them and in other activities and conversations. Our panelists represent a wide spectrum of science, technology and mindfulness and will be bringing their unique perspectives on what's next in consciousness exploration.
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      Dorote Lucci
      Founder , CoreReboot
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      Stefan Day
      Co-Founder , All-In
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      Cassandra Vieten
      President , Institute of Noetic Sciences
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      Elijah Allan-Blitz
      Next-Level Immersive Storyteller, VR Director, Musician and Actor , A-B Productions
      HDBaseT: Optimizing VR Connectivity for Best Performance
      3:30pm - 4:00pm Jun 2
      Virtual reality opens numerous opportunities for gaming, education, training, therapy and more. But VR without the proper infrastructure can be a source of frustration, disappointment and even health concerns. To guarantee the best user experience, VR connectivity must support the highest resolution possible with the least amount of latency. HDBaseT enables VR connectivity with a single, much nimbler and lighter, cable, for much longer distances than possible today, affording greater flexibility. HDBaseT runs on a simple Category cable, and as such, provides uncompressed transmission with near-zero latency (under 10µsec), translating into better performance and enhanced user experience.
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      John Marshall
      Sales Director , Valens/HDBaseT Alliance
      Inter-spatial Concepts for Enterprise Investment
      3:45pm - 4:00pm Jun 2
      Inter-spatial Concepts for Enterprise Investment.
      Session Abstract: The single, greatest challenge to getting investment in the AR and VR industries is conveying complex concepts, interfaces and product value to enterprise stakeholders who have little knowledge of AR or VR and find it very difficult to understand a finished product at any point less than being ‘shown it, built’. This session will convey techniques, case studies and design elements that have been forged across scores of presentations and real world projects, allowing 3D ideation and inter-spatial storytelling to be effectively sold in 2 dimensions. Carli will talk about available tools and how to reduce friction between an appetite for innovation – and the end result: a sincere enterprise investment in an AR/VR strategy.
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      Carli Johnston
      Co-Founder , Virtual Method, Women In AR/VR
      Beyond the Hands
      3:45pm - 4:00pm Jun 2
      Commercial applications and games in AR and VR have primarily focused on interactions involving the hands. Whether using a controller like the HTC Vive, Oculus Touch to simulate hand positions and gestures, or using an optical gesture recognizer like LEAP Motion or USens, the majority of interactions we see are hand based. As we see more sophisticated peripherals arrive on the scene, what does the future look like for interactivity using other parts of your body for interactions. Tracked object peripherals, as well as utilizing more body parts including the feet and head to interact will become prominent this year. This moves the whole industry towards a deeper level of immersion and opens the possibility for many new types of interactions to take place. Imagine using your feet to juggle a soccer ball, bounce it off your head and then drill it into the back of the net, or pick up a hockey stick and actually do a slapshot complete with haptics and sounds to make it feel like the real thing. WrenAR has focused this past year on advanced human avatars which allow for this sophisticated and natural interaction with VR elements. This session will focus on the state of peripherals, the future of interactivity in VR space and lessons learned from working with these advanced avatars and developing interactions beyond the hands.
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      Chris Wren
      CEO / Founder , WrenAR LLC
  • 4:00pm
      Implementing AR: How to Scale From Pilot to Program
      4:00pm - 4:15pm Jun 2
      Augmented reality pilots and proof-of-concepts are being announced almost every week. Every industry has accepted the fact that there is value across enterprises in leveraging AR solutions; however, these pilots and proof-of-concepts have yet to become standard operating procedure within the enterprise. Large scale rollouts of AR solutions are rare due to the many hurdles between a pilot and a scaled program. Jiten will share how groups actively experimenting with augmented reality can find success in using AR to transform an entire enterprise and avoid becoming trapped as a point solution.
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      Jiten Dajee
      Consultant , Deloitte Digital
      Envisioning the Future Through AR, VR and Immersive Technologies
      4:00pm - 4:15pm Jun 2
      Educating children through AR about their impact on energy consumption by visualizing real time their energy usage per classroom. Helping a global automotive brand reach thousands of prospect customers through VR headsets deployed in over 70 countries. Engineer a CEO's dream of having the first VR live conference in 17 countries. Coding an app for the worlds largest toy manufacturer to engage millions of children using AR to explore their imagination by building blocks both physically and digitally. These are a few of the challenges tackled by Visionaries over the past 8 years while imagining how to envision the future. As more brands look to AR&VR as a channel of communication, the focus has shifted from marketing gimmicks to meaningful scalable interactive tools. Learn examples of these types of challenges and the learning curve in developing projects used globally from a team based out of Hong Kong.
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      David Castaneda
      Co-founder at Visionaries 777 , www.vz777.com
      Projection Mapping - Shared Augmented Reality for Out of Home
      4:00pm - 4:15pm Jun 2
      When you think of AR, you think of phones or HMDs. In this talk, we explore the road less traveled of using video projectors for AR (i.e. projection mapping, spatial augmented reality). While projection mapping today is a gimmick for large scale events, like projections onto buildings, the future of the technology can enable unique shared augmented reality experiences particularly suited for out of home experiences. In this talk, we will review the technological approaches of projection mapping, the practical applications, and the future of this space.
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      Brett Jones
      Co-Founder & CEO , Lightform
      VR4Good 2.0 & Tech in Extreme Transitions
      4:00pm - 4:30pm Jun 2
      VR for good movement began with a few content creators who pioneered the possibilities for issue awareness and empathy through this new medium. There is now a rising impact movement that is coming from both the tech side and the cause community with a desire to move towards inciting action. VR and AR are also increasingly being used as tools to assist communities in extreme transitions such refugees and disaster response scenarios.

      In this session you will hear how companies, agencies and grassroots relief organizations are harnessing these powerful tools to better aid their constituencies.
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      Ari Eisenstadt
      Co Executive Director , UN Global Sustainability Index Institute
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      Chris Chin
      Senior Director of VR Content , HTC
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      Bobbi Dunphy
      Advisor , Nexus Global Youth Summit
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      Brian Collins
      Social Entrepreneur & Impact Investor , Startwise Inc
      AR Displays Technology Overview
      4:00pm - 4:30pm Jun 2
      The presenter will take the audience through the various approaches and optical architectures for see through AR displays including technologies used in products by Sony, Microsoft, Google, ODG, Lumus, and Optinvent.
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      Khaled Sarayeddine
      CTO , Optinvent
      VR & AR: Training and Educating for all Business
      4:15pm - 4:30pm Jun 2
      Fewer people are going to college and enrollment has dropped more than ever and there is not an easy solution for the problem. VR & AR can become one of the components to solving this problem by dropping teaching costs, thus making education more accessible to all demographics. In terms of training, the US alone spends over 170 Billion in employee learning, training, and development. Companies are hiring people with zero training and keep paying to get them ready for the job. Well, through VR & AR some of those dollars would only need to be spent once, releasing important dollars to increase profitability, improve employee’s benefits, or invest in R&D. John Guerra – PhD Computing from Maryland University – has said that a student retains between 10-30% of the information when reading whereas almost 90% when viewing. The analytics obtained through the process will allow to improve techniques and make processes more efficient.
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      Rosario B. Casas
      Co Founder & CEO , VR AMERICAS
      Picking with Smart Glasses! It Works. It's Live.
      4:15pm - 4:30pm Jun 2
      Picavi GmbH is the first company in the world to have developed order picking with smart glasses so-called pick by vision into a market-ready solution. We want to give an insight on how we got there and how it works. We will show three examples of our customers where the system is in practical use. This will give you an overview on the benefits and possibilities of our pick by vision solution. Picavi is blazing a trail for a new kind of intralogistics and you will get first hand information.
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      Johanna Bellenberg
      Director Marketing & Communications , Picavi GmbH
      4 Keys to Augmented Reality’s Future
      4:15pm - 4:35pm Jun 2
      As commercial, enterprise, and investment communities prepare for augmented reality to become a main target for digital experiences by 2025, current players in the market must solve for four major challenges: lack of content, fragmentation, power consumption, and maturity of computer vision. Human computer interaction specialist Dr. Yue Fei is able to discuss these challenges as they exist today, as well as share his insights on how to overcome them.
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      Yue Fei
      CTO & Co-founder , uSens Inc.
  • 4:30pm
      Annotating the World with the Human Positioning System (tm)
      4:30pm - 4:45pm Jun 2
      Membit (tm) has the only form of augmented reality that can create augmented content that has a meaningfully precise relationship to the real world anywhere without markers. This makes it the perfect tool for newspapers, magazines and other kinds of content creators to tell stories about places. In this talk we will look at the ways that existing partners like untapped cities ( https://vimeo.com/192719441 ) have used membit and the way that our upcoming partner, Atlas Obscura, is using membit. We will also look at educational uses for Membit including some that are coming up from Avenues the World School. *** we have several other very exciting partners that we can not yet announce so by May this list will be much longer.
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      Jay Van Buren
      Co-Founder and CEO , Membit Inc.
      Are Smart Glasses Dead?
      4:30pm - 4:45pm Jun 2
      The presenter will take the audience through the mobile computing continuum and how it relates to AR and why so far Smart Glasses have failed to incite consumer interest.
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      Kayvan Mirza
      CEO , Optinvent
      Virtual World Society Collective Impact Experiment
      4:30pm - 5:00pm Jun 2
      Want to help make the world a better place? Do you like to unlock minds and link hearts? Get involved with this fast track collective impact experiment to resource and accelerate the advancement of the Virtual World Society to conspire to lift humanity with emerging technology.
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      Tom Furness
      Founder , Virtual Worlds Society
      Enterprise Inspections 4.0 : Time for a New Pair of Glasses
      4:35pm - 4:50pm Jun 2
      For many decades, pen and paper have been the tools in every inspector’s pocket. Digital technology is about to make these tools obsolete, reshaping them into antiques of a soon to be forgotten past. Smart sensors, smart glasses and smart robots are the instruments for smart inspections in the Industry 4.0. These maturing technologies will fundamentally transform the inspection process as we have known it for so long.
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      Peter Verstraeten
      CEO , Proceedix
      Jump to Mass Market with AR - Cut the Cords & Extend Battery Life
      4:45pm - 5:00pm Jun 2
      As AR/VR technologies move from being nascent technologies to mass production there is plenty of room to develop and grow. The cables must be cut, the bulkiness must be eliminated the battery life needs to be extended, and then the imagination can take flight.ess. The AR/VR technology has taken a very big step forward recently, but once these devices become untethered, we can expect to see a real leap. Devices should handle on-the-edge processing of multi-modal user interfaces such as Gestures, Eye Tracking, Voice Recoginition, machine vision and strong computational photography. This session will discuss some examples looking into the future of what to expect from AR/VR devices in order to really hit the masses.
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      Yair Siegel
      Director of Segment Marketing , CEVA
  • 5:00pm
      An Evening with Rothenberg Ventures
      5:00pm - 8:00pm Jun 2
      An evening with Rothenberg Ventures
      hosted by Founder Mike Rothenberg

      5pm to 8pm, Friday June 2
      in the Bayshore Room on the Mezzanine Floor
      at the Santa Clara Hyatt. Food and Drink will be provided.

      RSVP: rsvp@rothenbergventures.com

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